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European Commissioner for Competition Margrethe Vestager gives a joint press to EU headquarters in Brussels on 18 July 2018. –
John Thys | AFP | Getty Images
Google has appealed a $ 1.7 billion fine from the European Commission for stifling competition in the online advertising industry, the company said on Wednesday.
In March, the executive branch of the European Union hit Google with a third antitrust fine, for abusing its dominant position in the online advertising market through its AdSense business. The EU said that Google's practice of restricting competitors' online search advertising was "illegal" within the antitrust rules of the block.
The Telegraph announced for the first time that Google had appealed Tuesday the latest fine before the European Union court in Brussels. Google confirmed the action in an email to CNBC on Wednesday.
A spokeswoman for the European Commission told CNBC: "The Commission will defend its decision before the Court".
Since 2017, the EU has imposed on Google two other fines totaling nearly US $ 8 billion for anti-competitive practices with its Android devices and its comparison service, to which the company has also appealed.
Google is facing increasing regulatory pressure around the world as the US Department of Justice plans to conduct an antitrust investigation of Google regarding business practices in its research and other activities.
Shares of Google's parent company, Alphabet, have fallen about 5% since the announcement of the new Friday by the Wall Street Journal. Shares of the alphabet traded slightly higher in extended hours on Wednesday.
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