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Alooma was flown over by Google, which earned him an undisclosed amount, while the copywriter continues his efforts to climb the charts of the clouds.
A specialist in Extract, Transform, Load (ETL) applications, Alooma enables users to retrieve real-time data from a wide range of sources, including Microsoft SQL Server, Oracle and MySQL, as well as SaaS providers such as Xero Salesforce and marketing. heavyweights such as Google Ads or Facebook Ads Insights.
The platform then lets the developers add code to deal with quirks or transformations in the data stream before mapping the entire batch to a supported data warehouse such as Amazon Redshift or Google BigQuery.
Microsoft's Microsoft Azure SQL data warehouse support as a destination is currently in beta, according to the company. But nothing tells us if Microsoft or AWS S3 will ever manage to become a data dump. Alooma sat on a chair at the chocolate table.
Co-founders Yair Weinberger and Yoni Broyde spoke about the company's long-standing partnership with Google Cloud, as well as the native integrations of Mountain View products, before bravely declaring that "the journey is not over." .
Alooma, headquartered in Tel Aviv, was founded in 2013 and has since raised approximately $ 15 million in three-step funding (the latest in 2017).
Google was naturally pleased with its new toy, which follows the acquisition of Velostrata in May 2018. Velostrata's main goal was to transfer workloads to the Google Cloud platform and Compute Engine. Alooma will process with the ETL bits.
According to Google, the presence of Alooma on board will provide customers with "a simplified and automated migration experience to Google Cloud". Which would be convenient because Google continues to gain importance in the cloud, despite impressive growth last year.
According to a report by Cbadys, the global share of spending on cloud computing was only 8.5% in 2018, compared to 16.8% for Microsoft Azure and 31.7% for AWS.
Microsoft and Amazon have their own ETL products in the form of AWS Glue and Azure Data Factory. However, Google will insist that his new purchase is much brighter. So please use our cloud, kay me? ®
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