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If you bought a container from Chobani in 2007, you can call a phone number if you have a problem with Greek yogurt, which now sells best.
This issue was the direct line of CEO Hamdi Ulukaya, said Ulukaya in a TED conference filmed in April and posted on YouTube on June 20. Ulukaya said that he thought businesses existed to serve customers.
"Today 's booklet says the CEO is reporting to the board," Ulukaya said. "In my opinion, the CEO reports to the consumer."
Ulukaya presents himself as an "anti-CEO" because he rejects traditional business practices such as maximizing shareholder value, he said in TED's speech. According to Ulukaya, business leaders should also ask how they can help struggling communities instead of trying to obtain benefits for their businesses.
Ulukaya is not the only CEO to attribute his success to the focus on customers. The founder and CEO of Amazon, Jeff Bezos, said in June 2019 that priority given to customer desires also helps companies develop a stable business strategy, said Julie Bort of Business Insider.
"You can work on these things with the confidence you need to know that all the energy you devote to them today will pay you dividends in 10 years," Bezos said.
Read more: A Legendary Investor Who Made His First Investments in Twitter and Skype Explains Why He Refused Netflix – And What He Learned
Ulukaya, 46, founded Chobani after immigrating from Turkey to New York to study English in 1994, according to Forbes. Ulukaya received a $ 3,000 loan from the Small Business Administration in 2007 and used it to buy a former yogurt factory in Norwich, New York. Today, Chobani sells more than $ 1 billion worth of yogurt and is the most popular Greek yogurt brand in the United States, according to Forbes.
"If you are right with your people, with your community, with your product, you will be more profitable, more innovative and more pbadionate will work for you and you community that supports you," Ulukaya said.
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