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It was two or two! – two ads in one. But one of the advertisements was decidedly stronger than the other.
HBO and Anheuser-Busch broke many of the Super Bowl's business conventions on Sunday night by staging a promotion in which the brewer's famous Bud Knight was brutally killed in a location that changed advertising for "Game of Thrones" beer. .
HBO, backed by AT & T, should feature prominently in a new video streaming service screened later in the year, which is badociated with Anheuser-Busch InBev for this bold performance. On-site, HBO's "Game of Thrones" interrupts what has become a typical Bud Light commercial, in which the inhabitants of a happy kingdom protected by the famous Bud Knight frolic in humorous escapades. But the humor quickly dissipated after the defeat of the knight and a dragon flies over the kingdom and burns its inhabitants.
HBO has refused to put its leaders at the disposal of Sunday night to discuss advertising and its strategy.
More soon…
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