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Hello Alfred – the start-up that badigns home helpers to take care of your recurring tasks and tasks – has announced the launch of a new level of service that will allow more buildings and residents to access to the underlying technology of the company.
The company, which won the Startup Battlefield Contest at our Disrupt 2014 event, seeks to give users valuable time by managing the long list of small routine items that add up during the week and still require human monitoring. .
Hello Alfred style = "font-weight: 400"> badociates with property owners to provide residents with dedicated home handlers who help them perform various errands and provide services such as cleaning of homes. apartment, grocery delivery, laundry services, renewal of ordinances, etc. Users have a direct link with the hotel's hotel team via the Hello Alfred mobile app, where they can manage tasks and set up recurring appointments.
The new platform, "Powered by Alfred", is a fairly similar, but more accessible, alternative to the company's current offering. Residents of buildings equipped with the "Powered by Alfred" system have access to all of the company's solutions, with the exception of weekly visits to dedicated network managers currently included in the existing service.. Excluding the dedicated home service, Hello Alfred is able to offer its new level of service at a lower price and integrate with more buildings faster.
Owners using "Powered by Alfred" can customize packages to include services that best meet the needs of their residents and upgrade or modify service levels at any time. Residents and building owners using the new platform also receive more control and direct access to Hello Alfred's proprietary technology, allowing users to control functions that are normally the responsibility of the company's dedicated house managers.
In addition, with the launch of the new offer, Hello Alfred will consolidate its different solutions into a single central application that allows residents and building managers to process all inquiries, appointments and payments.
Hello Alfred's new level of service, "Powered by Alfred", provides a single shared access point for residents and homeowners to manage inquiries and promote property performance / Hello Alfred Press Kit
The launch of "Powered by Alfred" seems to be a natural evolution for society, which wants to make its offer more accessible to all residents from all walks of life.
Hello Alfred has previously used a consumer-oriented business model, in which customers pay a monthly subscription for the range of home services and access to the company's team of hotel specialists called Alfreds.
However, at the time of the B series of the start-up, Hello Alfred has adopted the model of direct partnership with homeowners to offer complementary services to residents. The partnership structure was not only a model more conducive to scaling up but it also allowed the company to provide the same services to all residents of a building equipped with the same equipment. Alfred, regardless of their socio-economic status.
Hello Alfred quickly formed a large backlog of owners who were hoping to integrate the platform into their units, according to the company. However, the task of maintaining dedicated staff for each unit in each location it is difficult for Alfred's team to meet its growing demand, having to focus its resources mainly on luxury properties.
With "Powered by Alfred" removing home management services, the company has been able to improve accessibility and better satisfy the market's appetite for its services. It is now extending its offer to non-luxury buildings and properties that were previously sitting in his pipeline.
Behind the launch of the new platform – which the company has been piloting for several months – Hello Alfred has increased its market share by more than 50%, with its services now available in more than 150,000 residential properties.
"We want Alfred to be a utility. We want to make "help" a universal utility and make it accessible to all » Hello Alfred, CEO and co-founder, Marcela Sapone, told TechCrunch. "We wanted to find a way to could accelerate growth and get a man-centered help in urban buildings to help most urban environments. "
This launch marks the last stage of Hello Alfred's larger expansion plans, which seem to have intensified in recent months. Hello Alfred is It is now active in 16 different cities – including Houston where the company plans to launch next week – with a new offering available in all its active markets. The start-up already has an impressive list of partnerships with more than twenty of the largest owners in the United States. Alfred's team expects its new offering to open new partnership opportunities between different badet clbades and different stages of a resident's life cycle.
"While WeWork has transformed commercial real estate, Hello Alfred is transforming residential real estate and redefining what it means to live in a city today," said Sapone. "This business expansion not only allows us to meet the growing demand for our service, but also to connect all facets of the resident's experience, from the moment you sign your lease when you move into a new home. Another Hello Alfred building. "
To date, the company has raised venture capital of just over $ 63.5 million, according to Pitchbook data, from prestigious investment brands such as New Enterprise Associates, Spark Capital, SV Angel, Modern Ventures, Invesco and others.
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