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- Ford Motor Company's automaker Henry Ford turned to the Brazilian rainforest in the 1920s to build a rubber plantation for personal supply.
- The city, nicknamed Fordlandia, was more than an industrial operation, it was Ford's attempt to establish a quaint American society.
- Here's how Fordlandia was founded before it collapsed completely.
In the heart of the Brazilian Amazon rainforest, are the dilapidated remains of what looks like an industrial city. One of the first things you will see when entering is a water tower bearing the faded "Ford" logo.
Indeed, nearly a century ago, Ford Motor Company founder Henry Ford turned this land space into not only a commercial activity, but also a social experiment.
Fordlandia, the utopian city and industrial city of Ford, was founded and completely collapsed.
See the rest of the story at Business Insider
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