Herbal food products start with milk, now take meat, and then?

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If you still need evidence that herbal nutrition is here to stay, a new study by Nielsen and commissioned by the Plant Based Foods Association revealed that plant-based food sales had increased by 20% over the 52 weeks to June 16, 2018, for a total of $ 3.3 billion. With total food sales increasing by just 2% a year, data shows that herbal products are no longer a niche market. The herbal food market is booming. It is estimated at $ 4.63 billion in 2019 and this figure will increase to $ 6.43 billion by 2023. According to a report by Markets and Markets.

In another report, Meat & amp; Poultry: US Retail Market Trends Opportunities, Packaged Facts predicts that total retail sales of meat, poultry and meat alternatives will be around $ 100 billion in 2021. Due to its higher price high, meat will dominate sales in dollars although the volume of poultry consumption is always lower than that of the head. Meat substitutes are expected to be less than $ 2 billion of the projected total. False. $ 4.63 billion in 2019. This report estimates how fast meat substitutes are increasing. Some industry badysts estimate that plant-based meat alternatives could account for 50% of the meat industry by 2050. That would be $ 50 billion!

While herbal products and meat substitutes now pervade much of the supermarket shelves, this was not always the case. Previously, vegetarianism, veganism and herbal consumption were considered niche lifestyle choices, with meat-less products that were hard to find and often unappetizing. However, go ahead for a few years and the scenario is different. The taste, texture and variety of meat substitutes have improved considerably. Nowadays, consumers can buy anything from meatless buffalo wings to steak pie and steak style steaks.& nbsp; All herbal.

Therefore, it is not surprising that more and more meat consumers are consuming meatless products that are looking for a natural source of protein to reduce their meat consumption. According to Nestle, 87% of Americans, vegans and meat eaters, incorporate plant-based protein into their diet, two-thirds of them doing it one or more times a week. Although herbal meat substitutes are not yet quite traditional, they are increasingly accepted. Some people even claim that they do not know how to differentiate between meat-based protein and vegetable protein.

So what motivates the growth of plant-based food? The shift to plant-based consumption has been largely driven by consumer concerns over animal welfare, personal well-being and health risks badociated with the consumption of meat (especially red meat). ). In recent years, food traceability has been gaining momentum as consumers are more concerned about what they eat and where their food comes from. Consumers also want more creativity, flexibility and variety in their diets; therefore, they are experimenting with new products and adding combinations of herbal meals to the mix.

Other key factors include the health benefits badociated with plant consumption. Many consumers believe that meat substitutes improve overall health and help manage weight. At the same time, many adopt a plant-based diet because of health problems and the preservation of the environment. According to recent studies, 30% of Americans do not just leave meat on their plate, they are also looking for herbal meat substitutes. The trend is largely driven by the millennial generation, perhaps followed closely by Generation Z, which is more likely than baby boomers to look for healthy, organic foods that are consistent with their values ​​and ethics. As a result, you see a decline in meat and dairy consumption and an increase in the demand for brands with a positive social and environmental impact, while maintaining the same amount of protein that can be obtained from animal sources.

And the capitalists have noticed. Herbal food companies have raised more than $ 16 billion over the last decade, with record gains of $ 13 billion in 2017 and 2018 alone, according to the "Report of the World Bank." State of the Industry "published by the nonprofit Good Food Institute (GFI). ). Investors and entrepreneurs benefit from a global change in the way "meat" is produced. The $ 189 million end-stage venture capital cycle of Impossible, GFI, is the largest in 2018, followed by the $ 65 million Ripple Foods Vegan Milk brand's Series C cycle. $ 50 million cycle from Beyond Meat and $ 50 million from Califia Farms. a round of private equity.

As an entrepreneur, study this trend and ramp up the sector to see if you can identify the next power plant-based substitution opportunities and take advantage of what some badysts say could one day form a sector. $ 50 billion.

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If you still need evidence that herbal nutrition is here to stay, a new study by Nielsen and commissioned by the Plant Based Foods Association revealed that plant-based food sales had increased by 20% over the 52 weeks to June 16, 2018, for a total of $ 3.3 billion. With total food sales increasing by just 2% a year, data shows that herbal products are no longer a niche market. The herbal food market is booming. It is estimated at $ 4.63 billion in 2019 and this figure will increase to $ 6.43 billion by 2023. According to a report by Markets and Markets.

In another report, Meat & Poultry: Trends and Opportunities in the US Retail Market, Packaged Facts predicts that total retail sales of meat, poultry and meat substitutes are expected to be no more than $ 100 billion in 2021 Because of its higher price, meat will dominate sales in dollars despite the volume of per capita poultry consumption that is still lagging behind. Meat substitutes are expected to be less than $ 2 billion of the projected total. False. $ 4.63 billion in 2019. This report estimates how fast meat substitutes are increasing. Some industry badysts estimate that plant-based meat alternatives could account for 50% of the meat industry by 2050. That would be $ 50 billion!

While herbal products and meat substitutes now pervade much of the supermarket shelves, this was not always the case. Previously, vegetarianism, veganism and herbal consumption were considered niche lifestyle choices, with meat-less products that were hard to find and often unappetizing. However, go ahead for a few years and the scenario is different. The taste, texture and variety of meat substitutes have improved considerably. Nowadays, consumers can buy anything from meatless buffalo wings to steak pie and steak style steaks. All herbal.

Therefore, it is not surprising that more and more meat consumers are consuming meatless products that are looking for a natural source of protein to reduce their meat consumption. According to Nestle, 87% of Americans, vegans and meat eaters, incorporate plant-based protein into their diet, two-thirds of them doing it one or more times a week. Although herbal meat substitutes are not yet quite traditional, they are increasingly accepted. Some people even claim that they do not know how to differentiate between meat-based protein and vegetable protein.

So what motivates the growth of plant-based food? The shift to plant-based consumption has been largely driven by consumer concerns over animal welfare, personal well-being and health risks badociated with the consumption of meat (especially red meat). ). In recent years, food traceability has been gaining momentum as consumers are more concerned about what they eat and where their food comes from. Consumers also want more creativity, flexibility and variety in their diets; therefore, they are experimenting with new products and adding combinations of herbal meals to the mix.

Other key factors include the health benefits badociated with plant consumption. Many consumers believe that meat substitutes improve overall health and help manage weight. At the same time, many adopt a plant-based diet because of health problems and the preservation of the environment. According to recent studies, 30% of Americans do not just leave meat on their plate, they are also looking for herbal meat substitutes. The trend is largely driven by the millennial generation, perhaps followed closely by Generation Z, which is more likely than baby boomers to look for healthy, organic foods that are consistent with their values ​​and ethics. As a result, you see a decline in meat and dairy consumption and an increase in the demand for brands with a positive social and environmental impact, while maintaining the same amount of protein that can be obtained from animal sources.

And the capitalists have noticed. Herbal food companies have raised more than $ 16 billion over the last decade, with record gains of $ 13 billion in 2017 and 2018 alone, according to the "Report of the World Bank." State of the Industry "published by the nonprofit Good Food Institute (GFI). ). Investors and entrepreneurs benefit from a global change in the way "meat" is produced. The $ 189 million end-stage venture capital cycle of Impossible, GFI, is the largest in 2018, followed by the $ 65 million Ripple Foods Vegan Milk brand's Series C cycle. $ 50 million cycle from Beyond Meat and 50 million Califia Farms round of private equity.

As an entrepreneur, study this trend and ramp up the sector to see if you can identify the next power plant-based substitution opportunities and take advantage of what some badysts say could one day form a sector. $ 50 billion.