[ad_1]
Sylvain Lefevre | Getty Images
Netflix co-founder and CEO, Reed Hastings, participates in a question-and-answer forum at the Transatlantic Forum as part of the Mania Lille Hauts de France festival on May 3, 2018 in Lille, France.
Netflix receives a new cinematic intro.
Quick business. The previous introduction simply included the Netflix logo on a white background. Now, the iconic Netflix "N" appears on a black background before the camera zooms in on the letter to reveal several colorful vertical beams.
Netflix badured its subscribers on Twitter that its two-step intro would remain unchanged. Viewers will begin to see the new animation on all originals presented for the first time on or after February 1, the company said. It will be traded for other Netflix originals "over the next few months," added Netflix.
In a blog post announcing the new introduction, Netflix explained his motivation for change.
"In simple terms, we have evolved and wanted to update this iconic moment of the brand to reflect the many choices available to our fans today," the company wrote.
The light beams of the new Netflix design are supposed to represent the content of the company.
"The new ident animation reflects the diversity and variety of our content – our favorite part is when the Netflix symbol breaks out into a color palette – inspired by the spectrum of stories, emotions, languages, fans and creators who we are as a brand, "writes the company.
Subscribe to CNBC on YouTube.
Watch: Disney's "Netflix" movie and Disney's "Black Panther" win Oscar nominations in the Best Picture category
[ad_2]
Source link
