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It has been known for some time that WhatsApp will advertise in the future. Facebook finally wants to make money with the $ 19 billion Messenger service bought in 2014. What the ads look exactly like and when it actually starts, was previously unknown. But it's over now.
>>> Read: WhatsApp already broadcasts ads
WhatsApp gets "status ads"
The online network organized the "Facebook Marketing Summit" (FMS) in Rotterdam. And for the first time, the exact details of WhatsApp advertising have been revealed. For many users, this is one of the most hated innovations. Finally, the two founders of WhatsApp (Jan Koum and Brian Acton) have promised that the service will be ad-free forever. But they have since left Facebook and the five-year deadline set for the ban on advertising, agreed upon during the acquisition with Mark Zuckerberg, has expired a few weeks ago.
© Olivier Ponteville (Tiwitter: @Olivier_Ptv)
Far right: WhatsApp advertising status occupies the entire screen. Links: Advertising in the Facebook application; In the middle: advertising on Instagram.
Full display
WhatsApp starts to announce in the status area. In cats, it will be (for the moment) no annoying announcement. Olivier Ponteville, WSF participant (Tiwitter: @Olivier_Ptv) Published photoswhich shows what these "status announcements" look like. Advertising will appear between different status messages and will occupy the entire screen in portrait format. For the moment, Facebook is very similar to Instagram. Again, the ad appears in the stream between the user's posts, but does not take the entire screen. In the Facebook application, the advertisements are even smaller.
>>> Read: WhatsApp launches advertising and commercial API
In 2020 it starts
Finally, there is still good news. In fact, it was badumed that Facebook advertising would begin in 2019. But this is not the case. As the slide of the official presentation clearly shows, "status announcements" begin at WhatsApp until 2020. Until then, annoying ads will no longer be spared by users. One wonders if this comes after the start of the announced release wave. But for many users, WhatsApp is probably too important.
>>> Read: blue check mark during WhatsApp tour
>>> Read: Is the big wave of WhatsApp coming out?
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