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Hershey says that he solved the case of missing ends at the top of his namesake Kisses candies, after angry bakers complained of imperfect points.
In December, bakers raised a public outcry when they discovered that Kisses' tips they had planned to use for baking cookies and other confections were missing. Many have turned to social media to complain to the company based in Hershey, Pennsylvania.
At the time, Hershey was largely a mother for the cause. Spokesperson Jeff Beekman told The New York Times "that there are many variables" in the production process. Beckman also told the newspaper that the company "was working to improve the appearance" of candy.
"We found some inconsistency in the shape of the tip," Buck said. She refused to provide details of the manufacturing defects that caused the arrival of Kisses with broken tips, but modifications were made to avoid further disappointment.
Due to the volume of candies made by the company, customers will still be able to find Kisses with missing tips.
Buck said Hershey "really appreciated" how well bakers felt about kisses and their iconic shape.
"We appreciate their feedback," she said.
Hershey's interest in product quality dates back to its founder, Milton Hershey, who created the chocolate empire in 1894. Milton was convinced that quality was the best form of advertising. She was so strong in the culture of the company that she did not create a marketing department in the 1960s.
Hershey's Kisses, along with Kit-Kats and its chocolate bars of the same name are three of the country's leading chocolate brands, according to Euromonitor. They have also become so intrinsically linked to society that Kiss-shaped streetlights adorn the streets of Hershey, Pennsylvania – tip and all.
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