Hilton Hotels Celebrates 100th Anniversary

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A 100^th The birthday is a major step in the life of a person. Few humans succeed. In the United States, there were only 53,364 centenarians in 2010, or 0.0173% of the 309 million inhabitants of the United States.

Similarly, companies, companies, and brands rarely survive, let alone prosper, for 100 years, five generations after their founding. Still, Hilton Corporation is achieving this rare feat this year: surviving corporate changes, spin-offs and IPOs, the Great Depression, the major wars of the 20th.^th century, (remember theHanoi Hilton"?), The hijinks of Paris Hilton and even the rise of Airbnb, which the hotel industry likes to call "illegal hotels".

"In its first hundred years of existence, the hotel chain has served more than 3 billion customers and generated an economic impact of $ 1 trillion," says & nbsp;Hilton CFO, Kevin Jacobs.& nbsp; Indeed, Hilton Worldwide Holdings (HLT) said in 2018 & nbsp; marks a fourth consecutive year of "record" growth, including signed deals, the beginnings of construction and new openings. "We expect 2019 to be our best and most dynamic year to date," CEO Christopher Nbadetta said.

But Hilton's debut was much more modest. "Soap, water and elbow grease are the three ingredients of success in the hospitality industry," said Hilton founder Conrad Hilton, a mantra of success that certainly resonates for today's operator who works hard.

At the Americas Lodging Investment Summit (ALIS) in Los Angeles this week, Hilton is launching a party. The company even rented a ballroom at the JW Marriott from its long-time rival, Marriott Corp., itself founded in 1927. There was certainly a birthday cake, but the main display of the ballroom was a hotel model of one of Hilton's latest brands, Motto.

The Motto rooms are comfortable and cover an average area of ​​160 square feet. They feature space saving features such as foldaway beds, raised beds, segmented shower stalls and toilets, as well as multifunctional furnishings. Hilton says motto is all about prime locations, authenticity, affordability and flexibility. If all this does not tell you "Millennium", maybe the ability of Motto to "allow customers to split payments between several people at the time of booking, avoiding the exercise of calculation sometimes complicated when paying" will be.

If the motto does not work for you, Hilton offers fourteen other brands from which to choose, across a wide range of market segments. Brands include Conrad Hotels & amp; Resorts, Canopy by Hilton, Curio – A Hilton Collection, Hilton Hotels & amp; Resorts, DoubleTree by Hilton, Embbady Suites, Hilton Garden Inn, Hilton Garden Inn, Homewood Suites by Hilton, Hilton Grand Vacations, Home2 Suites by Hilton, Waldorf Astoria Hotels & amp; Resorts, Tru by Hilton and Tapestry by Hilton Collection.

Hilton is officially celebrating its centenary in May, 100 years after Conrad Hilton created its first hotel in Cisco, Texas. Conrad Hilton started very young in the hospitality industry, transferring her experience in the guesthouse to her first hotel. In 1925, in Dallas, Texas, he founded the first Hilton (the "Hilton" signboard today) in Dallas, Texas. It was followed in 1927 by the Waco Hilton, whose innovations included cold water and air conditioning. the public halls and the Roosevelt Hilton in New York, which in 1947 had the honor of becoming the first hotel in the world to install televisions in the rooms.

Hilton was also the first to install a multi-hotel reservation system (1948), the first to own a hotel with both LEED (Leadership in Energy and Environmental Design) and Green Seal certification (Vancourver, Washingotn, 2008). the first to open an airport hotel (San Francisco Hilton Airport). "Business travelers rejoice everywhere," claims & nbsp;History of Hilton's premieres.

Hilton also launched its customer loyalty program, Hilton Honors, in 1987, but does not claim it as a first. Among the hotel chains, this honor seems to go to Marriott, which launched Marriott Rewards in 1983.

Nevertheless, Hilton loyalists can find the chain in 113 countries and territories around the world. Hilton now has 5,600 locations worldwide and is the second largest hotel group in the world in number of rooms. (Marriott International leads here again, with 1.25 million rooms vs. 871,000 for Hilton Worldwide.)

For 2030, Hilton aims to double investment in social impact and halve its environmental footprint. & Nbsp; It's unclear whether the next hundred years will bring a Space Hilton, a Mars Hilton or the first Hilton Lunar.

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A 100^th The birthday is a major step in the life of a person. Few humans succeed. In the United States, there were only 53,364 centenarians in 2010, or 0.0173% of the 309 million inhabitants of the United States.

Similarly, companies, companies, and brands rarely survive, let alone prosper, for 100 years, five generations after their founding. Still, Hilton Corporation is achieving this rare feat this year: surviving corporate changes, spin-offs and IPOs, the Great Depression, the major wars of the 20th.^th century, (do you remember the "Hilton of Hanoi"?), hijinks from Paris Hilton and even the rise of Airbnb, which the hotel industry often calls "illegal hotels".

"In its first 100 years of existence, the hotel chain has served more than 3 billion customers and generated an economic impact of $ 1 trillion," he said. Hilton CFO, Kevin Jacobs. Indeed, Hilton Worldwide Holdings (HLT) said that in 2018, it was the fourth consecutive year of "record" growth, including signed deals, early construction and new openings. "We expect 2019 to be our best year and most dynamic to date," said CEO Christopher Nbadetta.

But Hilton's debut was much more modest. "Soap, water and elbow grease are the three ingredients of success in the hospitality industry," said Hilton founder Conrad Hilton, a mantra of success that certainly resonates for today's operator who works hard.

At the Americas Lodging Investment Summit (ALIS) in Los Angeles this week, Hilton is launching a party. The company even rented a ballroom at the JW Marriott from its long-time rival, Marriott Corp., itself founded in 1927. There was certainly a birthday cake, but the main display of the ballroom was a hotel model of one of Hilton's latest brands, Motto.

The Motto rooms are comfortable and cover an average area of ​​160 square feet. They feature space saving features such as foldaway beds, raised beds, segmented shower stalls and toilets, as well as multifunctional furnishings. Hilton says Motto is about prime locations, authenticity, affordability and flexibility. If all this does not tell you "Millennium", maybe the ability of Motto to "allow customers to split payments between several people at the time of booking, avoiding the exercise of calculation sometimes complicated when paying" will be.

If the motto does not work for you, Hilton offers fourteen other brands from which to choose, across a wide range of market segments. Brands include Conrad Hotels & Resorts, Canopy by Hilton, Curio – A Collection by Hilton, Hilton Hotels & Resorts, DoubleTree by Hilton, Embbady Suites, Hilton Garden Inn, Hampton by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton, Hilton Grand Vacations, Waldorf Astoria Hotels & Resorts, Tru by Hilton and the Tapestry by Hilton Collection.

Hilton is officially celebrating its centenary in May, 100 years after Conrad Hilton created its first hotel in Cisco, Texas. Conrad Hilton started very young in the hospitality industry, transferring her experience in the guesthouse to her first hotel. In 1925, in Dallas, Texas, he founded the first Hilton (the "Hilton" signboard today) in Dallas. This hotel was followed in 1927 by the Waco Hilton. the public halls and the Roosevelt Hilton in New York, which in 1947 had the honor of becoming the first hotel in the world to install televisions in the rooms.

Hilton was also the first to install a multi-hotel reservation system (1948), the first to own a hotel with both LEED (Leadership in Energy and Environmental Design) and Green Seal certification (Vancourver, Washingotn, 2008). the first to open an airport hotel (San Francisco Hilton Airport). "Business travelers are happy everywhere," says the story of Hilton's premiere.

Hilton also launched its customer loyalty program, Hilton Honors, in 1987, but does not claim it as a first. Among the hotel chains, this honor seems to go to Marriott, which launched the Marriott Rewards program in 1983.

Nevertheless, Hilton loyalists can find the chain in 113 countries and territories around the world. Hilton now has 5,600 locations worldwide and is the second largest hotel group in the world in number of rooms. (Marriott International still leads with 1.25 million rooms vs. 871,000 for Hilton Worldwide.)

For 2030, Hilton's goals include doubling investments in terms of social impact and halving its environmental footprint. It's unclear whether the next hundred years will bring a Space Hilton, a Mars Hilton or the first Hilton Lunar.