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"If you own a taxi service, there is a ton of competition in your ocean.Many sharks have a lot of blood in the water.This is a" red ocean "market.Even if you are better than the competition, you are the one who says you are better and that consumers do not know if you trust.
A "blue ocean" market is untapped. When Uber introduced carpooling, they changed the taxi business. In this scenario, you are the best and the only one to do what you do. But it is not necessary that it be revolutionary. For example, I founded the High-Ticket Closers certification program. Although the sales sector is not new, the term "highest price" was a different way of describing those selling high-end products. That put me in a blue ocean and that's where you want to be.
–Dan Lok, Sino-Canadian serial entrepreneur, global educator, international bestseller "Unlock it!", twice opening speaker TEDx and founder of Closers.comwhich connects businesses to closure companies; follow on Youtube, Facebook, and Instagram
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