Hulu Ads could now start working when users pause a video – / Movie

Hulu plans to roll out a new advertising format. The streaming service will soon start testing the ads that are shown when users pause the video, targeting the over-viewers who have started cutting the cables for linear TV for digital broadcasting. But this will probably not bring them any fan among the users who turn explicitly to the streaming services. go away commercial breaks.

Hulu begins to test a new form of advertising. The streaming service will begin showing ads as soon as its users pause their videos, but these new ad units will not be videos. Pause screen ads look like a pop-up window, with an image appearing on the screen that acts as a transparent banner ad. An example can be seen below (via The Verge):

This pop-up format is based on user research that found that "consumers generally prefer subtle, non-intrusive ads," wrote vice president and head of advertising platforms, Jeremy Helfand, in a blog. on the Hulu website.

"You only have a few moments" to deliver a message before the viewer can follow what prompted the impulse to take a break, Helfand told Variety. "It's more like driving at the billboard, where you have to get an effective message out very quickly in a short period of time."

Coca-Cola and Charmin will be taking part in Hulu's break-through advertising, with Coca-Cola already taking advantage of the unique format with the slogan "refresh break". Meanwhile, Charmin seems suited to the break screen because of his bathroom connection – that's often why people need to pause a show. According to the Hulu blog, the ads should be released in the coming months and will only appear on certain content during the trial phase.

But hoo boy, it will not be popular. As if we did not have enough ads, Hulu is trying to monetize the remaining free space. It's good that these pause screen ads are just pop-ups, but that will make Hulu's lowest price package less popular than it already is. Maybe this is a long game streaming service, which aims to get subscribers to buy the package without advertising more expensive. And it can work.

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