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Remember this egg become the most liked post of Instagram? He used his recent fame to shed light on mental health and the pressures of social media.
The account now has 10 million followers – his record photo has over 52 million likes – and puts him at the service of his audience with a 30-second video broadcast on Hulu around the Super Bowl. The account had teased a major revealed in recent weeks, and it turned out to be the short spot with Hulu which promotes awareness of mental health, particularly in the context of the use of social media.
"Recently, I started to crack … the pressure of social media is starting to hit me," reads in the video, as the eggshell begins to crack before breaking .
"If you too are struggling, talk to someone," the egg said before resurrecting once again with a full shell.
The video ends with a link to the Mental Health America website.
The video has been praised by Mental Health America and many others on Twitter, but many of its Instagram Subscribers expect more or do not have a Hulu account, according to reviews.
At the same time, the creators of the account – three advertising executives in South London – revealed the context of the project. The egg calls "Eugene" in an interview with The New York Times.
The trio – Chris Godfrey, Alissa Khan-Whelan and CJ Brown – explained that he had been approached by Hulu, who had paid to develop the video that aims to take advantage of the hype and online discussions around the Super Bowl for get your message across Given the fact that the account is attended by a large number of children, as acknowledged by its creators during the course of the interview, a positive message of this type rather than a mbadive sale is a pleasant one surprise, especially when it is estimated that brand contracts could yield $ 10 million. .
Hulu is the first to have the wind in its sails, but it remains to be seen whether its appeal for brands will continue and whether its messages and future partners will also be related to health.
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