Hyundai's Kona EV price rise comes at an interesting time



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Image: Hyundai

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Depending on where you live, you may have already seen a silent Hyundai crossover with a face resembling Jason Voorhees in the neighborhood. This is the Hyundai Kona Electric, a vehicle with a range of 258 km and a starting price equal to the $ 37,495 PDS of the Chevrolet Bolt.

At least its price made Reflect the 238 miles of Bolt, until Hyundai bean counters decide that it's time to make new calculations.

First noticed by CarsDirect via the manufacturer's price documentation, Kona EV prices jumped when the second quarter of 2019 arrived, increasing by $ 500 for the basic SEL version. This brings the price floor before credit, after delivery, to $ 37,995. The better-equipped Limited and Ultimate versions are up $ 250 to $ 42,445 and $ 45,945, respectively.

So far, soaring prices have not hit Hyundai's build-n-price page.

While Kona EV is only available in California and the ZEV states, Hyundai was caught off guard by a better-than-expected demand earlier this year, forcing it to give up – at least temporarily – to the promise to fulfill the orders of the ZEV declares.

The timing of the price hike coincides with another wave in the world of low-cost electric vehicles: the halving of the federal Bolt electric vehicle tax credit. By the end of the first quarter of 2019, Bolt's $ 7,500 credit had dropped to $ 3,750, driving up the vehicle's ultimate price. General Motors said it would intervene with enhanced incentives.

This change may have forced Hyundai, which has not yet pbaded the threshold of 200,000 vehicles, to try to make the Kona profitable a little earlier.

The automaker has confirmed CarsDirect the pricing changes do not reflect any additional content applied to the model. And the purchase price of the Kona EV is not the only one to fluctuate.

Of CarsDirect:

This month, the SEL trim starts at $ 369 for 36 months, with $ 3,899 due at signing. It's $ 20 more a month than the previous offer of $ 349 with the same amount at the signature. The current promotion equates to an actual cost of $ 477 / month.

At this price, we consider that Kona is too expensive to recommend. For reference, the Bolt LT 2019 has an effective cost of $ 389 per month, based on $ 279 for 36 months and $ 3,959 on signing, here in California. This is an advantage of $ 88 / month.

For its price, the Kona EV remains the leader in the lineup, beating the Bolt and the new Nissan Leaf Plus in the only category that gnaws the brains of all electric vehicle drivers – the distance that separates the dark.

[Image: Hyundai]

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