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The inventor has since left London and started renting a separate studio. It is littered with tools, spare parts and half broken musical instruments donated or purchased by Battle at a bargain price. This space is a simple but visually stimulating setting for all of its YouTube videos. Unspoken material and creations reinforce Battle's simple message: if you want to learn electronics, stay stuck. You do not need expensive equipment and you should not be afraid to break or "spoil" any product made by a giant company.
Nevertheless, extra money from YouTube and Patreon helped. The famous Furby organ, for example, required many charismatic toys and, for Battle, expensive. "It took about a year and a half to get enough Furbies," he said. "Because the Furby are like £ 10-15 [roughly $13-19] each. The investment was worth it. The musical monstrosity has attracted 3.8 million views on YouTube and countless titles of mainstream publications and specialized technologies. "It was overwhelming," he said. was very overwhelming. "
"I do not see anyone or the light of day until about midnight, every day, seven days a week."
Despite its growing popularity, Battle is leading a small operation. He pays a friend, Johnny Goddard, to help him with some of the most complicated filming each month. Otherwise, it is an army composed of one man with a number of responsibilities. He must research, build and play with each instrument or explain how others can build a similar device. Battle must then edit and upload each video to YouTube, as well as follow its monthly commitments in Patreon.
The hours are long. "I literally do not do anything else," he said. "I get up between 8am and 10am, I go to the studio, then I stay in the studio, I do not see anyone or the light of day until around midnight, every day, seven days a week." I love it, but Then, I look back and say, "Oh, my girlfriend must hate me." "He pauses, before adding:" But she does not support me. She also builds things, which relieves! "
Battle is also a musician who uses his online income to finance the occasional tour and justify the time needed to write and record new tracks. However, he has not officially published anything beyond a single called "Groundhog Day". Battle dropped out of the electro-banger earlier this month and intends to release new music every four weeks. "I need a big bank of songs," he explained. "But I never know when to put them out, I do not know."
Look Mum No Computer is in a unique situation. He does not have a recording contract and, as long as his numbers on YouTube and Patreon remain stable, may never need it. He is a truly independent artist who can release pieces when and how he likes. Songs like "Groundhog Day" expose people to its eccentric invention videos, and vice versa. Like Donald Glover, who works as a writer, actor and musician under the pseudonym Childish Gambino, people like Look Mum No Computer for his original personality and his imagination. Music, building tutorials and vlogs – these are simply different ways to consume and enjoy Battle's pbadionate work.
The artist obsessed with the synth plays on it during his live performances. Look Mum No Computer spends half of its set playing tracks on large custom instruments. The machines face the crowd, which means you only see Battle's back as he bounces between them, pressing buttons and turning roughly labeled dials. As soon as there is a hole in the track, a particular loop or medley that can go up to two steps, it pivots toward the crowd and screams into a microphone while drops of sweat flow from its face depraved and strange. Haircut.
However, at the end of each song, the performance takes a turn. Battle explains that his machines fail and require constant maintenance during filming. "What a shit!" He said suddenly. "I'm really sorry, give us a second!" It is difficult to say how much, if any of these problems is expected. Regardless, they never seem to bother Battle. And the crowd does not seem to worry about it either. They laugh and cheer when his creations falter and come back sporadically to life so that he can interpret another song. "Have you tried turning it off and on again?" A man in the crowd cries at some point. Everyone, including Battle, lets out a scream.
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