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Several years ago, Leander Kahney published a well-received biography of Jony Ive, describing how the "genius behind advertising" of Apple's biggest products, become shy, came to play such an important role at Apple. Kahney thoroughly researched Ive's background, interviewing many friends and acquaintances from different stages of his life to paint a picture of Apple's design guru.
Kahney is now back with another biography of an Apple executive. This time, he focuses on the CEO, Tim Cook. Like Ive, Cook is an extremely private person, but Kahney has spoken with a number of friends and family members, as well as with former colleagues and even a few executives Apple's current, to know more about the leader who had the gigantic task of following Steve Jobs. .
Although Apple has had considerable success under Cook, some have criticized the direction taken by the company under his leadership, that it 's not a product' s missteps, a lack of "good stuff". perceived innovation or changes in the direction of society. Kahney finds little to dislike about Cook's mandate, as the title of his book makes clear: Tim Cook: The genius that pushed Apple to the next level.
Kahney's book focuses on six core values that "found" Cook's leadership at Apple: accessibility, education, the environment, inclusion and diversity, privacy and security, and supplier accountability.
After a quick look at Cook's rise in 2011 to the position of CEO and the death of Steve Jobs, the book plunges into Cook's story, starting with his childhood in Alabama and his time at IBM and Compaq.
The book then examines his decision to join Apple after the return of Jobs as the company was on the verge of bankruptcy, and its operational prowess that led Apple to streamline and outsource its manufacturing, thus dramatically improving its efficiency and allowing the company to become more competitive. extent of growth Apple was in the experience.
Most of the biography covers Cook's time as Apple's CEO, highlighting his transition into the role and some of the first major product announcements such as iPhones, Apple Pay, Apple Watch, and more. The book then focuses on broader themes, such as Cook's emphasis on the environment and sustainability, confidentiality and the fight with the FBI for creating a backdoor. for iOS and efforts to increase diversity.
The book ends with an overview of Apple Park and the company's work on autonomous automotive technology, and finally asks if Cook is Apple's best CEO. The badyst Horace Dediu thinks that he is "always at the head of the product" and "never really a CEO". This emphasis was needed when Apple was struggling for survival, but by the time Apple was up, Jobs was largely handing over the company's day-to-day operations to Cook, and Cook's mainstream view was what the company needed now. has matured.
Although the book highlights some mistakes along the way, The genius who took Apple to the next level Overall, this is a glowing portrait of Cook and the work he has done at the helm of Apple. You may or may not agree with this conclusion, but anyway, it's an interesting look at one of the most important characters in Apple's history and a story that has not really been told in depth until now.
With material drawn from those who knew Cook in his early days, as well as current and former Apple executives such as Lisa Jackson, Greg Joswiak, Deirdre O. Brien and Bruce Sewell, Kahney did a good job in integrating new story information that is already well known.
If you want to know more about Kahney about his book and the writing process, we'll be holding a session "Ask Me Anything" with him in our forums later today. Appointment today at our Apple, Inc. and Tech Industry forum at 11:00 am Pacific time (2:00 pm Eastern time), and Kahney will be available to answer your questions.
Penguin Books has also graciously agreed to offer ten copies of Tim Cook: The genius that pushed Apple to the next level as part of a gift. To participate, win the widget below and enter an email address. Email addresses will only be used for contact purposes to reach winners and send prizes. You can earn additional entries by subscribing to our weekly newsletter, our YouTube channel, following us on Twitter, following us on Instagram, or visiting the MacRumeurs The Facebook page. At the request of the publisher, only United States residents 18 years of age or older may enter.
The contest will run from today (April 9) at 7:00 pm Pacific Time until 7:00 pm Pacific Time on April 16th. The winners will be randomly selected on April 16th and will be contacted by email. Winners will have 48 hours to respond and provide a delivery address before new winners are selected.
For those who are interested in buying the book, the launch will take place on Tuesday, April 16, but you can pre-order now via Amazon, Apple's bookstore and other points of sale. sale.
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