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In Hollywood’s streaming wars, the one big studio that doesn’t have its own service could also be the biggest arms dealer on the battlefield.
Like its rivals, Sony Pictures Entertainment is optimistic about the long-term prospects for the streaming industry. Unlike the others, however, Sony’s management is betting on a strategy of selling films to longtime rivals who spend billions of dollars to increase supply on their platforms.
At the same time, without its own large-scale streaming service, the Sony film studio, owned by Sony Group Corp., is betting more than its competitors on the return of cinema. Sony executives describe their commitment to theaters as part of a strategy to attract talent and ensure high prices when they sell movies to streaming services, which often pay according to the box’s revenue. office.
Rather than go head-to-head with Walt Disney Co., Warner Bros., Universal Pictures and Paramount Pictures, who all try to use the films they’ve produced to lure consumers into their own streaming services, Sony says that he hopes he can do it. play these counterparts against each other.
“None of them can deal with each other, but all of them can deal with us,” said Tom Rothman, president and CEO of Sony Pictures Entertainment, adding that his company’s future would be well served by selling to competitors. “It’s definitely a zigzagging strategy where everyone zags. It turned out to be very lucrative for us.
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