[ad_1]
Indian mobile phone maker Lava Technologies has unveiled its range of quality and affordable mobile phones in the local telecommunications market.
Having already established a strategic partnership with I2, a dynamic mobile phone distribution company, Lava relies on the price and quality of its products, which is its competitive advantage in the market.
Saurabh Verma, Executive Director of Lava Africa, speaking at the launch in Accra, said: "Our core belief is to empower all stakeholders, including developers, partners, retailers and consumers. As a small business, we seek to make available technologies more affordable for our consumers to empower them. "
He added, "We have a good distribution network and a partner who can easily supply our products to the market. from the factory to the distributor, and then to the retailer so that we can be more efficient for the end consumer. "
Mr Verma said that there were about 1.8 billion people in the world at the end of the tech pyramid who did not have the opportunity to buy expensive mobile phones even though they deserved technology.
"These people also need technology to improve their lives. So we are here to allow them to have our range of quality smartphones affordable, "he said.
The general manager of I2, the official distributor of the Lava brand, Je Lee, is optimistic about the survival of smartphones in the Ghanaian market, with its unique features and affordable price.
"We are absolutely certain that Lava brands will grow very quickly and with the support of the media and resellers, we will be able to develop a strong sales network for the brand across the country.
One of the good things we found with the Lava phones that have already done research on the local market and introduced products adapted to the market, which is quite impressive. "
Lee said I2 has been in the Ghanaian market for more than 15 years and deals with many brands, which has allowed him to better understand the brands that can work in the domestic market.
"Lava phone users will find it profitable, durable and value for money. Consumers no longer need high specification brands because any smartphone can now be made, "he added.
For his part, Vikram Singh Parmar, CEO of Lava Africa, said in a press release that Lava's vision is to make valuable technologies accessible to people and empower them to do more and be more.
"In the last 9 years, we have come a long way in making this possible, and today we can promise our customers the most reliable products and the most reliable user experience," he said. he declares.
After penetrating the African mobile market through Egypt, Lava, India's fastest growing mobile phone company, has started operations in Ghana with the promise of providing the market and community with mobile technology valuable, reliable and affordable.
Since its inception in 2009, Lava has become the fourth-largest mobile phone brand in India, with well-established operations and a leading presence in major emerging markets, including India, the Middle East (UAE, Saudi Arabia). and Kuwait), Thailand, Bangladesh, Nepal, Pakistan. Myanmar, Sri Lanka, Russia, Indonesia and Mexico, Egypt, Sudan, Nigeria and Kenya.
[ad_2]
Source link
