[ad_1]
CHICAGO – One in three American consumers report that they are following a specific dietary pattern or diet, according to the 2018 Annual Food and Health Survey conducted by the International Food Information Council Foundation in Washington. Many of these trendy nutrition plans place limits on carbohydrates and sugars. This is what the ketogenic diet offers, one of the most popular topics in the current food and drink space.
The keto diet contains about 70% fat, 20% protein and 5% simple carbohydrates and non-starchy vegetables. It is a diet rather than a diet in the long term because it does not provide the body with adequate nutrition and balance.
By eating a lot of fat and very little carbohydrate, the body is forced into a metabolic state called ketosis. It is at this point that the body burns fat instead of carbohydrates for energy. The liver converts fats into fatty acids and ketone bodies, the latter being fed to the brain and feeding the body, the traditional role of glucose derived from carbohydrates. The burning of ketones instead of glucose is badociated with weight loss, reduced inflammation, sustained energy, and so on.
According to more than 1,300 dietitians surveyed in Pollock Communications, New York and Today's Dietitian's seventh annual "What's the trend in nutrition" survey, keto diets have been identified as the most popular dietary regimen. popular in 2019? Keto eliminated healthy food from first place last year, intermittent fasting debuting as No. 2.
"It's not because the consumption of healthy food has lost its popularity," said Jenna Bell, Pollock Communications Senior Vice President. "We are still finding that consumers are pushing for cleaner labels and the industry continues to provide them. But what's different here is that Millennial consumers go beyond eliminating a food group, such as reducing gluten, to make more radical changes that require real adjustments. of life. "
Interviewees believe that consumers are looking for diets that lead primarily to weight loss. They agreed that the craze for the keto would continue in 2019 as consumers significantly reduce carbohydrates, grains and sugar to the benefit of vegetables, animal fat and meat. What will be next? Dietitians believe that the next big diet will be intermittent fasting, with healthy eating becoming the third most popular, according to the survey.
Many in the industry are seeking that consumers leave the keto because it is a restrictive regime because of its restrictive composition. Many healthy, nutrient-dense foods are avoided, including whole grain products, fruits, and herbal products.
"I do not want the keto to die, but rather to evolve," said Peter Rahal, co-founder of RxBar, Chicago, Kellogg Company, Battle Creek, Michigan, at the Trends and Events Conference. Innovations of Sosland Publishing. Seminar in Chicago, March 27th and 28th. "The sooner a thing becomes popular in a short time, the faster it usually dies. So, it will die, but I think I'm moving towards something else.
Although trendy, however, several marketers are launching new products with the keto brand. Others make sure not to be exclusive so that when the wave calms down, the product does not die on the shelf. Many of these products are marketed for their high fat content or for the cancellation of all added sugars. Marketing materials may describe them as keto-friendly or identified on the social media of the keto diet as authorized products.
Whole Earth Sweetener Company, Chicago, markets a range of sugar-free sweeteners as keto friendly products. This includes blends of monk fruit and stevia, as well as a 100% sweetener of erythritol.
"Many consumers today are choosing more wellness-oriented approaches, as evidenced by rising trends in reduced consumption of sugar, no sugar, plants and keto," said Emily Josephson, senior manager of the brand. "In fact, 2018 was the first year consumers have spent more on natural sugar substitutes than on artificial ones, so we focus on developing products that meet that demand and help them maintain their lifestyle." life without sacrificing sweetness and flavor. "
Many ketone foods and beverages include medium chain triglyceride (M.C.T.) fats. These are intrinsically concentrated in milk fat and coconut oil and are known to help the body eliminate fats.
New York-based Choopoons is launching a range of new plant-based foods, including Shocolat, an alternative to nutella and other chocolate and nut spreads on the market. Although the formulation is compatible with the keto, the company is careful not to promote it as keto food.
"We do not want to confuse anyone and make them believe that their products were created for people on a keto diet," said Chris Lee, director of marketing. "Shocolat is simply a better spread for you. Depending on the variety, it contains five or six simple, natural and high quality ingredients that you can easily pronounce. It contains no refined sugars, palm oil or additives. It is naturally sweetened with date syrup and made with the best cocoa.
"One of the ingredients is M.C.T. the oil, which makes it an excellent source of fat, "he said. "However, the product is inconsistent with strict keto diets because it contains carbohydrates (4%)."
Whole milk and high-fat dairy products, while being a source of inherent natural carbohydrates in the form of lactose, are enjoying the popularity of the keto diet. The high fat content of the chilled coffee cream and badping cream causes these fluids to be consumed by the glbad. Sales of butter and grbad-fed ghee are also increasing and their use as an ingredient in other products is also on the trend.
The food service takes advantage of the keto wave by designing dishes that match the profile of high-fat meals. Chipotle Mexican Grill now offers a range of Lifestyle Bowls. The keto bowl is made of romaine lettuce, carnitas, red salsa, cheese and guacamole.
Keto is also behind original innovations. Focusing on a slogan "Fat is not a defect, it's our function", students in Food Science at the University of Illinois, Urbana-Champaign, have developed Keto Kups, a hand-held mini-meal, rich in carbohydrates and high in fat.
Keto Kups look like miniature quiches. The Buffalo chicken variety is based on a blend of cheeses and chicken with jagged brown meat (richer in fat than white meat) in a low-carb crunchy crust, one portion of which provides 320 calories and contains 28 grams fat, 13 grams of protein. and barely 4 grams of carbohydrates. The crust incorporates hemp hearts (hemp plant seeds rich in fat and protein), which not only contribute to the keto nutrition profile, but also add taste and texture.
Source link
