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We are currently doing a test that masks the total number of likes and views of videos for some people in the following countries:
✅ Australia
✅ Brazil
✅ Canada
✅ Ireland
✅ Italy
✅ Japan
✅ New Zealand pic.twitter.com/2OdzpIUBka– Instagram (@instagram) July 17, 2019
As TechCrunch As noted, the selected users will see a banner informing them of the test: "We want your subscribers to focus on what you share, not on the number of mentions of your personal posts." The platform took up this feeling in a tweet:
We want your friends to focus on the photos and videos you share, not on the number of tastes that they get. You can always see your personal taste by tapping the list of people who liked it, but your friends will not be able to see how many likes your message has received.
– Instagram (@instagram) July 17, 2019
The testers will always be able to see how much love they will have, but their friends will have only a vague idea. In the sample image shared by Instagram, the line below the article reads as follows " [user] and others. "With more test regions and accounts participating in the experiment, Instagram may have enough data to display in the future, so perhaps we can then determine if hiding the J's." likes has a positive effect on user behavior and helps users stop comparing themselves to each other.
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