Instagram introduces new anti-bullying features



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Adam Mosseri, Facebook

Beck Diefenbach | Reuters

Adam Mosseri, head of Facebook-owned Instagram, said the company was willing to make decisions that protect its users from online bullying, even if it results in reduced usage.

"We will make decisions that will make people use less Instagram if it allows them to stay safe," Mosseri told Time in an article on Monday.

Mosseri has made fighting online bullying a top priority since he took the reins of Instagram in October.

Instagram announced Monday the launch of a new artificial intelligence feature that will warn users when a written comment could be considered offensive before they publish it. Instagram also announced that it would soon begin testing a new feature called Restrict, which will allow users to hide specific user comments without notifying those users that they have been disabled.

Mosseri emphasized this point in plenary meetings and e-mails to employees, CNBC's current and former Instagram employees told CNBC in May. Mosseri also announced in April that Instagram would begin experimenting with concealment, in order to make the social network "a less pressurized environment".

"Bullying alone" could damage our reputation and brand over time, which could make our partnership relationships more difficult – there are many ways this can put us to the test. " Mosseri told Time. "If you do not solve the problems on your platform, I have to believe that it will be expensive."

Read the full article here.

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