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It seems that the world of online shopping will be more and more populated as Instagram installs with its new payment feature in the United States. You will now be able to purchase products directly from brands without leaving the app.
Before going to the checkout, you will be redirected to the brand's website to finalize the purchase. The new feature simplifies the process by simply clicking on the item's item, selecting details such as sizing and placing the order. The publications eligible for the order will now include a large blue "Checkout on Instagram" button.
Once you've made your first purchase, you'll be prompted to save your credit card information in Instagram so that you can make one-click purchases seamlessly. This data will not be shared with other Facebook related applications. Once the purchase is complete, Instagram will also send shipping and delivery notifications inside the app.
Instagram payment process
To date, some twenty brands of clothing and cosmetics among the most popular are on the bill and others will be soon. Interestingly, the first lots of brands to be presented were selected based on their popularity in terms of followers and their previous purchase performance. Instagram will also charge undisclosed fees on product sales.
In a blog post, the Instagram Business team revealed that Checkout was only the beginning of a "long-term investment in purchases" and that more buying features would be introduced this year.
This decision makes sense for Instagram because 130 million users already consult publications and buy products that they see on the application. The new feature could also be considered a beta test before ending up in the rest of the range of Facebook applications.
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