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The monetization pipe is thoroughly Instagram Today, and today at the F8, Facebook has unveiled one of the latest developments in this area. The company said creators will now be able to tag items for sale directly to people viewing their publications and stories.
For the moment, this will only work on items labeled by companies that are part of the new beta validation program, Instagram is running in the United States.
It's also part of a larger transactional move by Instagram that is not just about consumerism and influencers that cater to more than one billion Instagram users.
Today, Instagram has also confirmed that it would add donation stickers in Stories – we said it was working there several months ago.
The tags that creators and influencers can now add are an important development for branding products, reserved until then only for companies and brands, and not open to individuals.
But the goal for the moment does not seem to be to help creators make commissions on these sales. Facebook tells us that "at the moment", creators do not make any discount on purchases made when someone clicks on links in their posts (which means: this can happen at the end of the line).
Rather, it is about reducing the number of recurring questions asked of the creators about what they wear and about the place of purchase. "People are already buying from creators by asking questions about their products in comments and live," said a spokesman. "With the ability to tag products, creators can provide the information their subscribers are looking for and begin to express themselves and share their impressions, which will make their worshipers happy."
But they do not receive either. The spokesperson noted that creators would also receive additional information with publications on purchases, such as commitments and information on purchases. For those who earn their living as an influencer, it could help them get better long-term contracts with these brands.
Instagram will begin testing first with a small group of creators over the next few weeks, including on the accounts of Gigi Hadid, Kim Kardashian West, Kris Jenner, Kylie Jenner and Leesa Angelique (who is running @saythelees).
"It's my job to share beauty secrets and tips," she said about the new feature. "I usually write long, detailed captions about the latest products I've used. With this tool, it's much easier to let everyone know what I'm wearing and where – shade in the shade. "
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