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NEW YORK, July 6 (Xinhua) – Traditional Chinese medicine has convinced consumers around the world for its unique functions and health principles, especially in the beauty industry, said a specialist market player in the skin care solutions I have said.
"People understand that China's beauty secret is Chinese herbs, which is why more and more people are looking for other ways to provide for their skin needs," he said. said Xinhua Wei Brian, a US-Chinese entrepreneur, adding that such products had gained a lot of popularity in international markets, including Britain, Germany and Russia.
A key principle of traditional Chinese medicine to apply in skin care is to bring the yin-yang skin balance across the herbs, which could easily echo in Western consumers, Brian noted. .
In traditional Chinese medicine, it is estimated that good health is maintained through various balances in the body, including a balance between yin and yang, which can extend to different body functions and to various symptoms of illness.
For example, herbs like Danggui, or angelica sinensis, and ginseng can be used for yin, which gives people the food to soothe the skin and facilitates the micro-circulation of their blood, elaborated the entrepreneur .
As for yang, they use herbal ingredients from bamboo leaves and bitter melon to reduce the yang's excessive energy in the body, she said.
In late May, the MTC was incorporated into the 11th revision of the International Clbadification of Diseases (ICD-11) of the World Health Organization, marking an important milestone for its internationalization.
Skin care is a key segment of the global TCM market, with natural ingredients being one of the beauty industry's favorite products.
Founding his brand Wei Beauty in the United States in 1999, Brian's goal is to convey Chinese skincare traditions and the cultivation badociated with the use of herbal formulas to American and European consumers.
Brian also began exploring the Chinese market in 2013 and forged strong partnerships with the Chinese subsidiary of Sephora, a French multinational chain of beauty and personal care stores based in Paris.
The entrepreneur noted that his partner in China had inspired his ideas, especially their understanding of China's youth culture, and committed to promoting MCT's skin care solutions "in a modern and international ".
"It's going to be exciting, that's what I'm doing," she said. "I am an American of Chinese origin, but my brand is ABC, Americans of American descent … We are (the company) born with the Chinese culture and we communicate very well with the customers of Sephora (Chinese)."
The entrepreneur also shared his optimism about the Chinese beauty market, which he said would become the world's largest market in the future.
"Everyone wants to know the Chinese market and they want to get going," she said. "I think the market is growing so fast, and I'm excited about the outlook for the beauty market in China."
Regarding fierce competition from the world's leading beauty brands in China, Brian said the younger generation of Chinese consumers gave him a lot of confidence and encouragement.
"Young people know who they are … Everyone wants individualization, they want things that speak to them," said Brian. "This brings a lot of innovation and gives independent brands like us such growth opportunities."
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