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MAbove Alexa … there is a new virtual badistant in town. MSC Bellissima pbadengers, to be launched on March 2 by legendary filmmaker Sophia Loren in Southampton, will meet the newest member of the MSC crew, Zoe – aka Cruise's response to Alexa of Amazon.
Powered by Artificial Intelligence (AI), Zoe speaks seven languages and answers more than 800 of the most frequently asked questions – with thousands of different variations for each query – providing information about onboard services, suggestions of activities and even a help with booking. a specific service. It is also easy to use: guests just have to say "OK Zoe" and she is ready to help.
Developed in partnership with HARMAN and Samsung Electronics, Zoe will be able to interact with the TVs installed in the cabins to offer additional guidance to pbadengers.
Zoe uses the Advanced Speech Recognition feature so all guests in the booth can access information using only voice commands. Pbadengers will also be able to connect phones directly to the device via Bluetooth to enjoy music, podcasts and more directly in their booth.
However, this is not the first time that a robot is used to help a cruise ship: on the Costa Cruises fleet, you'll find Pepper, a life-size personal robot capable of reading and understanding the feelings via a 3D camera. .
Credit:
MSC Cruises
MSC Cruises insists that while Zoe is a virtual personal cruise badistant 24/7, it is not designed to replace human interactions between the crew and the customer, but rather to offer customers the opportunity to communicate and discover new information in comfort of their cabins.
Gianni Onorato, CEO of MSC Cruises, said: "The cruising experience is constantly evolving to become richer, offering an ever wider choice of services and facilities.
"In 2017, we launched MSC for Me, a state-of-the-art digital innovation platform that has revolutionized the way customers have been able to personalize and personalize their experience.
"Technology has been integrated into the design of new vessels, integrated at every stage of the development process of every prototype, from design to construction.
Onorato added, "This was just the starting point for a connected cruise experience, and we had to meet the basic needs of our customers: finding quick and easy answers to common questions so customers could best of their vacation experience.
"We researched the latest connected technologies and identified voice badistants and artificial intelligence as a way to address this need and work on ZOE has begun."
Zoe will feature on every new ship delivered after MSC Bellissima, including the upcoming MSC Grandiosa in 2019 and the MSC Virtuosa in 2020.
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