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The new campaign diesel illustrates both playfully and critically the contemporary digital era. Everyone wants to make themselves known on the Web. But is it really worth it? With this train of thought, Diesel begins the Be a series of followers videosThese videos show several situations in which you can see that everything is not as rosy in the life of an influencer as it seems at first. He is much more relaxed to be a supporter than a well known personality of the internet.
All the elaborate clothes are nice to look at, but it will take years to remove the shoe / socks / dress combination. Plus, the food is already cold, having captured it for the Instagram story. And even traveling with a lot of heavy suitcases (of course, packed with clothes) is anything but glamorous. Influencers Jennifer Grace. Kristen Crawley. Elias Riadi and the twins Friend and Aya represent the protagonists in this campaign and thus prove the humor. See for yourself why, according to Diesel, it is much more pleasant to "follow"!
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