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Could an arrangement similar to an App Store save newspapers looking to use the iPad to support lower revenue from printing? That's the question as a new rumor hangs over Apple, suggesting that Apple will provide newspapers with access to demographics in exchange for a reduction in digital subscriptions.
Apple has agreed to allow subscribers to share their personal data with newspapers, as demographic information can be a treasure trove for publications seeking to attract advertisers. Previously, Apple had hesitated to share such data, wishing to provide only the volume of sales.
In August, Apple yielded to the demand of integrated subscription publishers. However, this latest news means that the Cupertino company in California also allows the sale of subscriptions via the popular App Store. This concession could however be very expensive.
Apple could accept a 30% discount on all subscriptions sold through the App Store, as well as up to 40% of ad revenue generated by publisher applications, said Roger Fidler, head of digital publishing. at the Donald W. Reynolds Journalism Institute. San Jose Mercury News. Newspapers fear Apple will become an intermediary, Fidler said. The publications preferred to offer the application as part of a subscription to printed versions of their newspapers. "Instead, they have to use Apple as an intermediary with their subscribers," he said.
[AppleInsider, Mercury News]
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