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Kourtney Kardashian has launched a new wellness website that people can not stop comparing with Gwyneth Paltrow's. Goop. Appointed Poosh, For his daughter, Penelope (but perhaps for the same reason that Paltrow has added double O to his company), the website has presented itself as a "modern guide to live your best life" and it is already quite controversial.
In advance, we take a closer look Poosh against. Goop controversy.
"Poosh" vs. "Goop"
It's no secret to anyone Goop has received a lot of criticism for some of the most controversial topics discussed on the site. according to StyleCasterSome of the most popular tips include steaming your female parts with mugwort to balance hormones, putting a jade egg in your female parts to improve the strength of your kidneys and using 'special stickers to promote energy.
The topics on Kourtney Kardashian's website address less controversial topics such as "Daily Habits for a More Reflective Lifestyle" and "The Clean Cosmetics Kourt uses every day". However, some aspects of Poosh are already under fire.
On the one hand, some have called after reading the about section. "I decided to launch Poosh because I felt there was something missing in this healthy living space, "writes Kardashian as part of the website's mission. "A healthy life is frowned upon; it's as if, if you could on what you put – or on – your body, you're not bady or cool. But that's not true, and Poosh is there to prove it, "she added. The magazine responded to her remark by "she said this despite the fact that our collective obsession with everything we put in / on our body is at the base of several multi-billion dollar industries and at least a few other websites ", referring to Goop.
In addition to the reasons she launched the website, some have challenged the products and lifestyle that she offers. "We base the [editorial] strategy on our brand philosophy that Poosh is a destination for the modern woman to live her best life, "said Michelle Scanga, editor-in-chief, in an interview with WWD. "Poosh was built with the modern woman in mind, but we are an inclusive site open to all, regardless of gender or status, and we want everyone to know that their best life is at hand, "she said. she noted, reiterating the section of the society. "We want to show that this modern way of life that Kourtney has created is achievable by all. You do not have to be a celebrity, it does not have to be so elitist, "she concluded.
But, according to Kardashian fans and early readers, this is elitist. While the reality TV star shares more affordable items, many have been upset by the more expensive products that she pushes (grows?) On her website. "The Kourtney Kardashian lifestyle website will be like this, with $ 1,500 worth of different serums and a $ 75 candle (?) To help you look good naked." wrote a Twitter user. Other items featured on the website include a $ 95 face mask, a $ 215 energy supplement and a $ 100 bottle of organic wine.
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