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Jaclyn Hill is back. After almost a month of white noise, the 29-year-old broke her silence after the drama of lipstick that could have irreversibly damaged her career. In case you missed it, the beauty vlogger has removed all of its social media platforms (with the exception of YouTube) as a result of thousands of customers reporting that its lip sticks were contaminated. After consumers found everything from rat hair to plastic chips to lipsticks, Hill made the decision to reimburse each customer for their purchase. Shortly after, she deleted all her social media profiles, claiming that she had to protect her mental health.
Delete Twitter and Instagram
"I've erased [my account] because I immediately had hateful comments and that even though everything I said is true at 1,000%, I have to protect my mental state from fire and foremost. Hill wrote in a Twitter message shortly before deleting / disabling his social networking profiles. It came right after a declaration of end of career claiming that Hill had always known that his lipsticks were contaminated and instead chose to send them to his customers anyway.
Pay per views
Although Hill has removed her Instagram and Twitter pages, it is important to note that she has never deleted her YouTube profile. It was probably a strategic career change because Hill takes advantage of the insights she gets from her videos. In fact, in the absence of HIll on social networks, she was still making money as people flocked to her YouTube page to see if and when she would finally settle the controversy. Yesterday, Hill finally returned to social media to explain his break and the next stages of his career.
Back from Hill on YouTube
"I really wanted to make a video because obviously, I deleted all my social media accounts," Hill started. Citing the nerves and discomfort, Hill said that she wanted to be open and real with her fans because her relationship with them is the foundation of her career. The beauty influencer said that her friendship with her faithful (nearly 6 million of them) was vital to her. While Hill's fans had seen her experience life-threatening issues such as depression, anxiety, and abuse, Hill said she felt compelled to give her fans an explanation for her delay. .
The biggest mistake of his career?
Hill later confided that she did not know if her "return video" was the right thing for her career. "I just want to start by saying that this video is perhaps the biggest mistake of my career, but it's good. So many people have told me not to talk about anything, to talk about anything, "said Hill. She mentioned that those she had consulted had encouraged her to just "be a CEO" and drop everything. However, Hill felt that she just could not do that because of her rich history with her disciples.
The 29-year-old then shared her fears for her career, saying she was terrified that her video was badly received. She even mentioned the steps she had taken to combat those who could say that she was playing the victim. Unlike her last video, where she first broke her silence about her lipsticks, Hill wore a brightly colored shirt, used a shiny background and put on makeup. These choices are probably due to critics claiming that she was following the typical formula of excuses on the part of the influencer in her latest video.
Play the victim
"I'm terrified of looking like a victim. Terrified to say the bad things, people who just choose this video, because I know that's what's going to happen and I know it comes with the territory, of course, I have it all but I'm really scared, really, I'm just honest with you guys, "Hill confessed before embarking on a 19-minute video that appeared to be a page of his diary.
The future of Jaclyn Hill Cosmetics
It seems that Hill was right to be scared. Although the video is currently in 3rd place on YouTube and has recorded nearly 1.6 million views, many fans are still not happy with Hill. Some fans failed to see the point of the video because she refused to answer the rumors of makeup. Others have questioned Hill's honesty because they have not yet received the promised repayments. Similarly, other customers said Hill did not badume any responsibility because she still refused to recall her products. So, even if it's too early to tell if this video will end Hill's career, we bet that will certainly not be good for him.
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