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For millennia, blue-sky drinks evoke blue raspberry slushies in summer. In the early 2000s, blue raspberry was both the freshest and most artificial flavor.
Now Jamba (formerly Jamba Juice) is trying to recover blue drinks for natural foods. Her new Vanilla Blue Sky smoothie is part of a brand new brand for the juice company, which unveiled a new short name, an aesthetic and a menu on Thursday.
Jamba has struggled in recent years as consumers have moved away from packaged and highly processed sugar into organic, gluten-free and low-calorie alternatives. Jamba became a subsidiary of FOCUS Brands in 2018.
Read more: Whole Foods has a new convenience store that sells fresh organic fruits, staple foods for the pantry and acai bowls – here's what it's like to shop there
A new leadership team was formed in January to lead the return of the brand. Led by President Geoff Henry and Marketing Director Shivram Vaideeswaran, the new team has created a strategy focused on reduced consumption of sugar and more plants.
It was the morning of the launch of this new plan that I found myself in possession of one of Jamba's most intriguing new creations: an algae-based smoothie named Vanilla Blue Sky.
Once I overcame my confusion regarding the combination of the vanilla flavor with the blue color, I realized that the unnatural color of this strange creature was actually not the product of A laboratory, but spirulina. A quick Google search found that Spirulina is a nutrient-rich cyanobacterium, although no scientific evidence supports its nutritional benefits or its effectiveness in treating health problems.
Nevertheless, I am ambivalent about algae, even if they are blue-green. The main components of the smoothie are almond milk, coconut milk with vanilla, bananas and pineapple – all of which seemed perfectly enjoyable.
The smoothie was rather liquid, unlike the thick and creamy clbadics of Jamba. There was a hint of sweetness, probably provided by the sugar in the fruit as well as by the added sugar in the vanilla coconut milk. The combination of herbal milks gives a nutty flavor that enhances the creamy banana, while the pineapple adds a very slight acidic acidity. There was also a vaguely earthy shade, which I attribute to seaweed.
In addition to the health benefits, this smoothie was a light, refreshing and hearty substitute. As a lactose intolerant person, I felt very comfortable with the consumption of these vegan milks. I also felt very good after. There was little or no added sugar, which is – at least for me – an improvement over the clbadic smoothies packaged with Jamba sugar.
I'm not really a smoothie drinker, let alone a Jamba fan. And even though this smoothie did not really impress me, I drank everything and felt pretty good afterwards. Plus, there was something in the nutty and earthy taste that was kind of addictive. Maybe it's time for Blue to drop the artificial raspberry.
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