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Jumia Ghana, the largest online shopping platform in Ghana, has launched the 2019 Jumia Mobile Week and Mobile Report in Accra.
Ore Odusanya, Managing Director of Jumia Ghana Limited, who delivered the report, said Jumia sold 1.5 million smartphones in Africa in 2015, up from 900,000 in 2017.
According to the report, he said that brands such as Huawei and Samsung were turning to the underserved segment of the market and introducing affordable smartphones, while other brands continued to introduce very smart smartphones to high prices, contributing to 60% of smartphones sold in Africa. .
These brands, he said, were Infinix, Tecno and Hotwave, adding that they were among the top five mobile phone brands on Jumia in 2018.
Mr Odusanya noted that the adoption of smartphones and the purchase of data implied a direct impact on the growth of the sector.
He revealed that mobile broadband coverage in Ghana in 2018 was 80.33% and that Jumia would launch its "Mobile Week" from April 8th to 14th, 2019 to allow members of the public to buy smartphones at great prices. reduced.
Brands that would participate in Mobile Week include: Samsung, Tecno, Infinix, Huawei and Apple.
Speaking at the launch of the "Jumia Mobile Report" in Accra to inform the public about the state of accessibility of smartphones in Africa, especially in Ghana, and its contribution Ken Ashigbey, President and CEO of Ghana's Chamber of Telecommunications, noted that a total of GH ¢ 1.94 billion had been paid by network operators in the form of tax in 2018 and that direct capital expenditure of more than GHG 276 million had been allocated to the state.
He explained that the mobile sector accounted for nearly nine percent of Ghana's total revenue and employed more than 1.7 million people directly and indirectly.
He added that mobile telephony was a vital channel for the government's online strategy and its action in favor of financial inclusion, with public institutions now using mobile money, SMS and USSD platforms for provide services to the public.
He added that since the beginning of the use of the mobile phone in the country, 25 years ago, the industry had connected nearly 70% of the population, which accounted for more than 20 million people. Individuals and connected about half of the population to the Internet via the Internet. mobile phones.
"With the government's willingness to digitize and train smart citizens, the use of mobile technology is essential to the vision and requires the collaboration of all stakeholders, including development organizations, private sector actors, that Jumia and the mobile industry itself, "he said.
According to him, collaboration would create opportunities to extend mobile services to unconnected populations, empower women and reduce all forms of inequality among citizens.
Addressing the problem of the frenzied sale of pre-registered SIM cards to mobile phone users, Ashigbey urged telecom companies to build a robust database to revalidate registered SIM cards to track agents having registered them with their identification cards and sold to customers.
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