JUUL under surveillance to increase nicotine levels in electronic cigarettes



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JUUL is one of the fastest growing vaping companies with a clientele of mostly young adults. For many years, the company regularly raises the nicotine content of its electronic cigarettes, without much supervision.

A report has been published. He says society has canceled decades of messages and public health campaigns to keep children and teens safe from nicotine.

young person smoking an electronic cigaretteFedorovacz | Shutterstock

The report, written by a team from Stanford University and led by Dr. Robert Jackler, was published in the latest issue of BMJ Tobacco controlentitled "Nicotine race: JUUL and the market of high-nicotine products. "

The company initially used 1-2% of nicotine refills, but quickly increased it to 5%, which prompted other vaping companies to also increase their nicotine levels.

The effect of this has been huge. Now, almost all refills contain 5 to 7% nicotine.

When Juul proposed very high-nicotine electronic cigarettes, it triggered a nicotine arms race among competing companies seeking to emulate Juul's success.

Dr. Robert Jackler, Lead Author

According to the study's authors, a 5% clove releases as much nicotine as a pack of cigarettes Jackler explained that such a quantity of nicotine can "be a benefit to adult addict smokers," who were trying to Stop smoking, "but it also creates a powerful addiction to nicotine-naive teens".

In the United States, the number of vapers is rising steadily and health advocates are asking the US Food and Drug Administration to enforce stricter laws and regulations.

In a statement released in 2017, the FDA said it was "determined to encourage innovations that can make a noticeable difference in public health and inform policies and efforts that will best protect children and children." will help smokers quit. "

Victoria Davis, spokeswoman for Juul, said: "As part of our commitment to prevent the use of minors, we are taking swift and decisive action against counterfeit and counterfeit products."

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