Kara Swisher Interview with Jack Dorsey: Highlights

Twitter wants to be the place of the most important public conversations online. He still has some serious work to do.

Jack Dorsey, CEO of Twitter, and recoding Co-founder Kara Swisher has agreed to conduct an interview on Twitter on Tuesday, which makes it an excellent read: the CEO of one of the world's most influential and controversial technology platforms, answering questions about the world. one of the fiercest journalists in the industry. .

The only problem? Nobody could follow.

Despite the public interview and a dedicated hashtag (#karajack) for the event, it did not take long for the dozens of tweets between the two to begin to get confused. They were listed in the mess, other users started to intervene and there was no way to properly track the conversation thread.

Swisher's questions about Twitter's complex abuse policies, and Dorsey's subsequent responses, floated around my calendar with the new techniques and opinions I always followed. If you want to find a permanent thread in the chat, you should consult one of Kara's or Jack's pages and update it permanently. It was a difficult and confusing experience.

Dorsey even admitted him himself.

"I'm going to start a new thread to make it easier to follow (@waltmossberg just told me it's a "chaotic hell"), Swisher tweeted, SEO recodingThe other co-founder, Walt Mossberg, today retired.

"Okay." It's really not easy to follow the conversation, "replied Dorsey," Exactly why we're doing this. "Arranging things like this will help, I believe.

(recoding chronologically compiled the full interview in two moments Twitter. Check it here.)

It was not the only problem. Swisher spoke to Dorsey about the key issues in the service, how Twitter intends to take responsibility, and how Twitter is trying to better control its services. "Please give me three concrete things you have done to solve this problem," she tweeted several times.

If you could find all this exchange, you had another problem: Twitter's 280 characters just do not leave enough room for nuanced conversation.

In this last tweet, for example, Dorsey responded with a list of four elements, including "We have developed our policies" and "We have prioritized proactive application to eliminate the burden of victims".

Swisher's Answers: "WHO?" And "HOW?"

There was simply not enough room to have the kind of nuanced conversation required by the subject. It was the symbol of the larger problem of Twitter: it is almost impossible to have a smart and healthy argument on Twitter because no one has the space to share his thoughts.

The consensus that this interview was too difficult to follow – and it was a very popular opinion – overshadowed what could have been a great conversation. Congratulations to Dorsey for taking the time to answer difficult questions – although many of her answers were not very satisfying. He has even left his communication team at the office, Apparently!

Tuesday's event was an opportunity for Twitter to show what makes its service so incredible: you can watch two titans from the industry exchange ideas in real time, in public. Maybe Twitter should create some kind of live chat feature for these high-level interviews? Maybe Twitter is already under construction some kind of live chat feature for these high profile interviews?

"This thread was difficult. But we had to learn a lot to fix the problem, "Dorsey tweeted after the end of the interview. "It needs to be much more consistent and easier to follow. Was extremely difficult. Thank you for trying it with me. To know that it was not easy. Take into account different formats!

We know that Twitter is trying to improve the functionality of its conversations. Maybe in this case we will have the n turn