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Kendrick Lamar’s pgLang company, designed for creators, has released eight short films in collaboration with Calvin Klein.
The visual series features rappers Baby Keem and Travis Bennett (aka Taco), actors Ryan Destiny and Keith Powers, positive influencer Amber Wagner, comedic blogger Exvaier, artist Mecca Allah and singer Brent Faiyaz.
The films were all conceptualized, cast, written and directed in Los Angeles by Dave Free, co-founder of pgLang de Lamar. According to a press release, they “put optimism and creativity above all else, and usher in a new era of inspiring, humorous and relatable advertising – not just for Calvin Klein, but for the entire clothing industry. the fashion”.
Watch baby Keem with Trip below, which features his track “Patience Interlude”. You can find the other films on this playlist.
The project was teased earlier today when a list of participating collaborators was shared on Instagram.
Lamar first hinted at the existence of pgLang in March 2020 when he tweeted a logo and name. A short teaser quickly followed, along with a website.
PgLang’s mission statement describes it as a “multilingual” company. “Our community speaks music, movies, television, art, books and podcasts – because sometimes we have to use different languages to get the point across our stories. Stories that speak to many nations, to many races and to many ages. “
He added that he is “at the service of creators and projects that speak selflessly with and for the shared experiences that connect us all”.
Keem was the first artist to partner with pgLang, who said at the time: “The ideas of the astronauts. This is what I call the shit that I know I want but that is independent. You know? For example, not everything has to “make sense” to me in a rational way. This is how my mind stays fresh, letting myself have my astronaut ideas and developing them even though it might confuse someone else.
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