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The deputy minister of trade advised troubled business owners to consider the merger to save their business and prevent job losses.
Carlos Kingsley Ahenkorah said industry players should learn from the AirtelTigo meeting as a solution for many failed companies in Ghana to save their businesses.
Speaking at the official launch of AirtelTigo Business Service at the Mariott Hotel in Accra on Friday, he said: "It is very sad that when many companies do not do well, knowing perfectly that the only solution to their disposition is to merge with a stronger partner or make themselves available to be acquired, they will rather see their businesses die. "
According to the minister, It is quite difficult to run a telecommunication network company and industry players do not have to sit down to collapse their business.
In November 2017, the country's leading mobile telecommunication service providers, Airtel and Tigo, announced the launch of a common brand.
The brand was to strengthen its commitment to providing the best service and the best mobile and fixed mobile solutions to consumers and businesses.
The talents, technologies and tactical know-how of Atel and Tigo are now grouped under the name of AirtelTigo.
Praising such an initiative to make networks more daunting, Ahenkorah said his ministry will engage in a strategic industrialization program to support small and medium-sized enterprises (SMEs) in the country.
He believes the program will strengthen, stimulate and grow the telecommunications industry.
"SMEs have supported our economy up to today and we must do everything in our power to make them feel important so that they can continue to support the economy." economy, "he said.
The Deputy Minister of Commerce added that "it is important to legislate for the authority of the enterprise and the National Council of Small Industries to become a regulatory body that will help SMEs to do business." better".
Mitwa Kaemba Ng'ambi, Chief Executive Officer of AirtelTigo, insisted that the way of doing business is different from what it was a few years ago and is driving competition.
"Now, for businesses to remain competitive, they need to be more agile, more efficient, more innovative and, in general, continue to function and evolve over time," she said.
She believes that AirtelTigo reduces competition by helping emerging companies to grow and do better by meeting all their communication needs.
"Emerging companies are key growth drivers for the economy and AirtelTigo sees tremendous opportunities to serve not only well-established companies, government agencies, but also the best small and medium-sized businesses," she said. .
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