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Mumbai, October 8, 2021: Levi’s®️ announces the launch of its collaboration with style icon and brand ambassador, Deepika Padukone. Levi’s®️ x Deepika Padukone is a collection that truly defines the icon’s fashion sensibility and authentic style.
https://www.youtube.com/watch?v=FmMfs1Ttd6g
Rooted in authentic Levi’s®️ style and updated with signature Padukone style, this inaugural Levi’s®️ x Deepika Padukone collaboration exudes freshness and confidence. The collection reinvents Levi’s classics through its line of jeans and denims while showcasing iconic Padukone favorites like athletic pieces, edgy faux leather pants and oversized shirts.
“The effort with my very first collaboration with Levi’s®️ was to be an authentic representation of my personal style. And I believe we were able to stay true to that vision,” says Padukone.
The collaboration brings Padukone’s ultra-casual style to life through long varsity jackets, coordinating tracksuits, crop tops and bralettes. You’ll also see bold faux leather pants and an all-denim jumpsuit. It also features modern and updated interpretations of Levi’s®️ denims, with new on-trend ’70s-inspired high-waisted jeans and wide-leg cut-outs to pair with extra-long and cropped trucker jackets, a range of oversized, soft and romantic shirts. tops with organza sleeves, easy graphic tees and raised sweatshirts. Overall, the collection includes quintessential pieces that will stand out in any wardrobe.
“We are absolutely delighted that Deepika Padukone’s first collaboration as Brand Ambassador for Levi’s®️ is both iconic and personal. Levi’s®️ has always believed in “authentic self-expression” and collaboration is just that. We wanted to work with Deepika because of her iconic sense of style and influence on consumers. Her understanding of colors, fabrics and silhouettes is unique and extremely individual. With this collaboration we see the inclusion of new fabrics, finishes and cuts. The introduction of athleisure pieces, faux leather pants, long varsity jackets and even oversized shirts is a way for us to explore unfamiliar textile territories and also get in touch with a new fashion consumer. Sanjeev Mohanty, SVP & MD- South Asia, Middle East & Africa, Levi’s®️
The Levi’s®️ x Deepika Padukone collaboration is responsibly designed, in line with Levi’s commitment to sustainability. 60% of the collaboration line is from sustainable sources with 100% of the line produced ethically. Comprised of organic cotton, ultra-soft Tencel made from wood pulp, cotton hemp and denim produced with the brand’s waterless technology, the line allows consumers to make a statement, with sustainability at the forefront. .
The Levi’s®️ x Deepika Padukone collaboration will be available at Levi’s outlets, Levi.in, and select partner e-commerce platforms.
Disclaimer: Content produced by Levi Strauss & Co.
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