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- Lululemon announced Wednesday its results for the fourth quarter and fiscal year 2018. CEO Calvin McDonald said it was one of his strongest years so far.
- The success of Lululemon is a sign that the athletic trend has no sign of abating for now, and continues to be a market leader despite the increased competition in the market.
- New brands such as Outdoor Voices, Hill City and Bandier have appeared on the market, offering their own perspective on sportswear.
Lululemon is on fire.
The athleisure group posted strong fourth quarter and year 2018 earnings after the market closed on Wednesday, boosting share prices.
Adjusted for currency fluctuations, same-store sales increased 17%, making it one of the best years to date, said CEO Calvin McDonald on Wednesday afternoon.
The success of Lululemon shows that the athletic trend shows no sign of mitigation and continues to be a market leader despite the increased competition in the market.
New brands such as Outdoor Voices, Hill City and Bandier have appeared on the market more recently, offering their own perspective on sportswear.
Read more: Gap arrives straight for Lululemon with $ 100 men's workout pants
Lululemon, however, does not rest on his laurels. The store relies on its men's clothing business to drive growth and attract new customers.
In a recent call for results, the company told investors that it was about to reach its goal of moving the men's clothing category to a revenue figure. by one billion dollars by 2020.
Lululemon has also tested membership plans to build customer loyalty. In December, he announced that he was testing these programs in Edmonton, Canada, and then in Denver. For an annual amount of $ 128, members were treated to pants or shorts, access to Lululemon courses and events, and free delivery of online orders.
On Wednesday, the company announced plans to extend this service to other US cities in 2019.
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