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In recent years, as Uber struggled against a public relations nightmare, Lyft has positioned itself as the ethical choice for ridesharing. In his IPO, he said: "As part of our ongoing commitment to the social impact and improvement of the communities we serve, we are planning to do business with them. invest the greater of 1% of our profits, or $ 50 million a year, in our efforts to achieve social impact. "
"It is up to investors to ensure that companies claiming this nickname actually implement such practices and do not limit themselves to laundering their services," Fugere said.
Driver-Organizer Moore had a message for investors who believe their budget is a conscience: "People who are concerned about ethical investments and who have a portfolio of stocks and who do not want to invest in firearms or tobacco, why would you want to invest in a pimp? "
She said that Uber and Lyft are "Exxon Mobil to meet Walmart" and that she does not distinguish between the two. "There is no" better "one."
Campbell, who remains a part-time driver, does not have such a negative view of these companies. He said that Lyft had, to his credit, historically a more user-friendly image for the driver: he was the first to offer advice, had "attractive driver" bonuses before Uber and offered other concrete products and services who were more friendly. and that have all forced more competition to improve the drivers experience. But he also said that the total number of drivers on strike this week had impressed him. "I was skeptical and surprised at how organized it was."
The bonus offered by Lyft to drivers to coincide with the IPO was pleasing, and many drivers questioned it because it was the only way to recognize their contributions to the success of the company. company during the IPO event. But it was the minority of drivers who were eligible.
"Driver salaries have dropped over the last five years, with companies making more money and more trips than ever and valuations being higher than ever," said Campbell. "The bonus – it's something – I've made a thousand trips for Lyft, someone who has already made 10,000 trips is far more important.
"They did not have to do it, but for the most part their image will not be improved," he said. "Over time, if you ask me if Lyft or Uber really stand out from the driver's point of view, it seems like they're more like each other than ever." From the perspective of an unyielding company, this "will not improve the net result."
"People choose Lyft," co-founder and president John Zimmer told CNBC on Friday. "Lyft is focused on consumer transportation, on North America and on the care of its drivers and pbadengers, and that is paying off."
Lyft's mission-oriented language has affected some consumers, who have chosen Lyft instead of Uber in recent years and who, in their opinion, have made it a part of a virtuous runner's club.
But for investors who are willing to believe that there is a similar premium of "ethical" or "goodness" on the last stock market listed stock market, know this: you could be mistaken for a tower.
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