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Shopify and Mailchimp announced today that the Mailchimp app, which allowed its users to use their Shopify data to create targeted email campaigns, for example, was no longer available. available on its market. The reason, Shopify said it was "worried more and more about the application of Mailchimp due to the poor experience of merchants and their refusal to respect our partnership contract".
Obviously, this is not the most amicable divorce.
"It's critical that our merchants have a complete and accurate overview of their businesses and their customers, and this is not possible when Mailchimp locks their data," says Shopify. "Specifically, Mailchimp refuses to synchronize customer information entered into merchant online stores and e-mail deactivation preferences. As a result, our merchants, other applications, and partner ecosystem can not reliably serve their customers or comply with privacy laws. "
Unsurprisingly, the version of Mailchimp is a little different. "Yesterday, we asked Shopify to remove Shopify's Mailchimp for Integration from their market," the company wrote. "We made this decision because Shopify has released updated terms that would negatively impact our business and put our users at risk."
Mailchimp says that it refused to provide Shopify with all requested customer data because Shopify's terms were simply not right or convenient. "We've been negotiating with Shopify for months to try to get fair and equitable conditions for both of our businesses – and we just did not want to compromise on many things," said Joni Deus, mr.ailchimpDirector of partnerships, told me. "Anything that interfered with the privacy of our customers did not interest us." She also told me that Shopify specifically requested just about all the data collected by Mailchimp about its users, including the data that it had collected since the installation of the application. "We had no way of getting this consent retroactively from our users," noted Deus.
There may be another ride to this story, too. In recent months, Mailchimp has partnered with Square to launch its shoppable landing pages. This allows Mailchimp to delve further into ecommerce and compete with Shopify.
In his statement, Mailchimp says that it integrates with more than 150 different applications and platforms. "We will not compromise on this simply because Shopify sees it as a competitive threat," the company writes. "We want people to have a choice," said Deus. "The market is starting to collide and people are starting to compete. Many other partners are also present in our space and we would never limit a competitor to what he was willing to do for his business. "
In the end, we have two companies that both claim to give priority to the privacy of their customers. It does not seem to me to be a conflict for which there was no reasonable compromise, so in the end it's up to the clients of both companies to decide what to do next.
For users, there are still many other options, including the use of third-party integrations linking the two services, including Zapier, Automate.io, and ShopSync. Indeed, their use is the recommendation of Mailchimp for its current users.
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