‘Malignant’ Pales Next to ‘Conjuring 3’ in HBO Max’s First Weekend – Deadline

As we’ve seen with other HBO Max movies hitting theaters and the streaming service simultaneously, whenever there’s a solid number on the soundtrack, there’s also a solid household draw. That wasn’t the case with James Wan’s giallo-inspired horror title Smart who died on the weekend domestic soundtrack with an opening of $ 5.57 million and a split C CinemaScore audience, as well as 753K American households view the photo on Samba TV.

Keep in mind that these are unique views for the film in 3M Smart TV US homes that Samba TV measures. SmartHBO Max’s First Weekend Mintage is 53% Less Than the 1.6M Who Listened to the Wan Produces The Conjuring: The Devil Made Me Do It, which posted a domestic debut of $ 24.1 million over the weekend of June 4-6. In the end, for 17 days, Conjuration 3 attracted 3 million American homes, via Samba TV, the 6th most watched Warner Bros. / HBO Max film; a list completed by the R-rated Mortal combat with 5.5 million American households. Conjuration 3 finished its domestic run at $ 65.6 million.

Smart, which was also rated R, received very good reviews at 76% fee, but seemed to divide moviegoers with its surprise ending; all in all too heady for traditional horror followers of Wan. Annabelle Wallis plays Madison, who is crippled by shocking visions of gruesome murders, and her torment deepens when she finds out that those daydreams are actually terrifying realities.

SmartSamba TV’s audience was skewed for lower incomes ($ 75,000 and under), women (+ 6%), youth (44 and under), blacks (+ 9%) and Hispanics (+ 25 %).
Of the top 25 DMAs, Portland, OR is the most over-indexed (+ 50%), followed by Sacramento, CA (+ 35%) and Phoenix, AZ (+ 25%).

Conjuration 3 during its first weekend, lowest incomes ($ 75,000 and under), youngest (44 and under), blacks (+ 19%) and Hispanics (+ 41%), with Phoenix outperforming (+ 47%).

Interesting thing, and really not a like a like for like, Smart was watched by more American homes than Warner Bros. ‘ In the heights musical that did not steal from the soundtrack with a debut of $ 11.5 million and 693,000 viewers the first weekend on HBO Max.