Master P and Baron Davis want to buy Reebok

Master P had a big 2020. The founder of No Limit Records has teamed up with BET to produce a documentary series on his famous label. Percy Miller, born in New Orleans, Louisiana, also remains a partner of Rap Snacks and other companies. However, the artist whose career has spanned film, sports, television and real estate is seeking to own one of the most recognized sneaker and clothing brands. According to Forbes’ Kori Hale, Master P and former NBA star Baron Davis are trying to buy Reebok for the price of $ 2.4 billion.

In 2005, German brand Reebok was bought by Adidas for $ 3.8 billion. At the end of 2020, marking 15 years since the acquisition, Adidas would seek to get rid of Reebok. Master P and Baron Davis are the first potential buyers of the company founded in England more than 100 years ago.

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In a time when black athletes and performers drive sneakers and clothing (see: Kanye West’s relationship with Adidas, Colin Kaepernick’s post-game career with Nike), Reebok failed to connect. The brand which joined forces with JAY-Z and Roc-A-Fella in the early 2000s did not necessarily have cultural capital and its competitors. During his career as an All-Star, Baron Davis saw real value in Reebok. “I think Reebok is undervalued. I left Nike when I was a 22 year old representing me and made the jump to Reebok, which took a chance on me as a creative and as an athlete, ”he said. he former Hornets star player who ended his professional career in 2016. I want the people I know, athletes, influencers, designers, celebrities to sit at the table with me. Davis has invested in gaming applications in recent years. He also produced the documentary, Crips & Bloods: Made in America, and various other films.

Master P, who has built businesses in Louisiana and California for the past 30 years, wants to create opportunities for his people. “As we focus on transforming Reebok into a lifestyle brand, not just a basketball brand, our most important initiative will be to put money back into the community that built this business. ” Following JAY-Z’s purchase of champagne and cognac brands, 50 Cent’s stake in Vitamin Water and Nas’ incredible investment portfolio, this move could mark a massive transfer of ownership.

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While Adidas declined to comment Forbes, reports suggest the giant will soon decide what to do with Reebok.

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