McDonald's is trying today a new, brilliant marketing campaign that may well be the best one ever

If you're like me, you probably have a collection of foreign coins in a drawer somewhere. Maybe some Canadian coins were bought at the grocer's, or a handful of European or Asian coins that you could not spend on a long-haul vacation.

• Stroopwafel McFlurry (Netherlands): A vanilla creamy vanilla dessert, mixed with a rich swirl of caramel, including authentic pieces of Dutch caramelized waffle biscuits from Daelmans Stroopwafel.
• Grand McExtreme Bacon Burger (Spain): A quarter of a pound of 100 per cent fresh beef topped with smoked bacon cut into pieces of apple tree, smoked McBacon sauce, real Gouda cheese and chopped onions served on a freshly toasted sesame seed bun.
• Chicken Sandwich with Tomatoes and Mozzarella (Canada): Prepared with grilled or crispy white meat, juicy and tender chicken, the mozzarella chicken and tomato sandwich is garnished with tomato and herbs sauce, creamy mozzarella cheese, chopped onions, fresh lettuce and sliced ​​tomatoes. Roma tomatoes served on a freshly toasted craft roll.
• Bacon and cheese fries (Australia): Fried potatoes topped with real cheddar cheese sauce and Applewood smoked bacon.

On Thursday, June 6th from 2:00 pm to 5:00 pm local time, you can redeem any amount of foreign currency against a Global Favorites menu item at a McDonald's participant. So, for example, you can trade this solitary Canadian penny in a drawer for a Stroopwafel McFlurry.

Try our Stroopwafel McFlurry from the Netherlands for one euro! Join us at our international exchange office on June 6th from 2pm to 5pm local time at participating American restaurants! Bring in any foreign currency, get 1 of our 4 #WorldwideFavorites menu items in exchange pic.twitter.com/VwkBO5M7xi

– McDonald's (@McDonalds) June 3, 2019

With all the noise that comes from so many sources, it's especially difficult for a company – even one as large and well established as McDonald's – to break into new products and services. According to Clayton Christensen, a professor at Harvard Business School, more than 30,000 new consumer products are launched each year and 95% of them fail.

If you are marketing a new product or service, think about what you can do to distinguish it from others. Implementing a promotion such as McDonald's International Currency could make all the difference in a very crowded market.

I'm personally looking forward to seeing if McDonald's is offering other international dishes in its Global Favorites menu, including the McAloo Tikki served in Indian McDonald's restaurants, the McMolletes of Mexico and Halloumi's muffin. United Arab Emirates.