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Absurdly leads look at the business world with a skeptical eye and a language firmly rooted in the cheek.
The fast food sector encourages quick thinking.
Competitors are developing a quick strategy to get this extra percentage of margin, the opportunity to bite a small piece of their rivals.
This easily leads them to go in one direction then to turn in the opposite direction.
It should not be surprising that McDonald's suddenly decided that it was not as sophisticated as he had promised.
In such a fact-driven announcement that it seemed like the facts mattered little, McDonald's stated that there would be "a new lineup of new Quarter Pounder players".
That sounds edifying, is not it?
Indeed, the hamburger chain explained that his experience of actually serving customers with fresh, rather than frozen, beef proved to be popular.
McDonald's decided to start his announcement with a summary of his new successes:
Our guests said they like our fresh beef. With our new Quarter Pounder Deluxe and Quarter Pounder Bacon, we have introduced even more ways to savor the clbadic burger fillings that they know and love, now on the fresh Quarter Pound beef patty.
You knew that bad news was coming. The only question was what it would be.
In just a few extra lines of RP-sanitized, the company admitted:
Based on their feedback, we will be moving away from the Signature recipe line of our national menu.
When companies insist that their customers insist on change, there is always a moment of pause. Did the customers really insist on this move? Or did the CFO have a say on remoteness?
If you had failed to taste McDonald's high-end recipes, it was glories like the Mushroom and the Swiss Burger, the Double Mushroom and the Swiss Burger and the Mushroom and the Creamy Butter Chicken. Swiss butter. And of course, the Bacon Smokehouse Burger.
When they were introduced two years ago, some might have thought that McDonald's was drifting. Or, at least, kiss an upscale item.
Now, it seems that he is forced to return to his harder roots.
At the time, she used language that would not have disgraced the most cynical public relations officer:
We will simplify what is served after midnight so that customers can get the most popular favorites as quickly as possible.
Of course, it was about serving the most popular items faster.
It now seems that the after midnight some of it may have been a sneaky tease of big and bad news.
Maybe we should not lament.
It may be true that the more conventional fare experience simply did not inspire McDonald's regular customers.
It is also possible that the company gives way to strategic senior ranks in groups like Shake Shack.
With Burger King ahead of McDonald's in launching a Veggie Burger – The Impossible Whopper – one understands why McDonald's wants to simplify at least a few points in order to cope with the pressures of competition.
At the core, however, one can not help but think that having a more standard fare based on the Quarter Pounder will allow the chain to raise the speed limit during its driving and in service. his restaurants.
Strategic changes are not often easy. You need employees and customers on your side.
Are there enough Signature Crafted fans ready to protest?
The next few weeks could reveal the truth.
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