McDonald's replaces toys with books in New Zealand

Instead of a gender-sensitive toy, McDonald's restaurants in New Zealand distribute Roald Dahl's books in Happy Meals over the next six weeks.

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The restaurant plans to distribute 800,000 books from the children's author, including special editions of "Wonderful Mr. Willy Wonka," "Matilda" and "Fantabulous BFG," The Independent reported.

"Many parents will have grown up with Roald Dahl's characters, and it's great to help introduce them to a new generation," Jo Mitchell, Director of Marketing at McDonald's New Zealand, told The Independent.

This is not the first time McDonald's replaces toys with books in its iconic children's menu.

The company has distributed 450 million pounds since 2001 as part of the Happy Meal Readers program, according to McDonald's.

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