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Technology, Deloitte Media and the Telecommunications division released their 13th annual Digital Media Trends Survey, focused on identifying changes in the way American consumers engage with different types of media.
Led by an independent research firm, the survey gathered about 2,000 consumers surveyed of all ages, the report ranking respondents by age (Generation Z to 14-21 years, Millennium 22 to 35 years old, Gen. X 36 to 52 years old, boomers: 53-71, and matures: 72+).
Although already accompanied by a succinct summary of 13 pages, the report can be summarized in a few sentences: more people are using streaming services or alternative media than ever, largely thanks to more freedom and customization of users , the amount and fragmentation of platforms are becoming more and more frustrating to manage for users.
The results of the survey echo a dynamic already well debated, in which we have already explored as here, here and here. Instead, the most poignant aspects of the report were not the answers or the conclusions themselves, but the immense support received by many of them.
A bit interesting:
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