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Meghan, the Duchess of Susbad, and Catherine, the Duchess of Cambridge, are frequently the object of insulting language, often uttered against a duchess by the partisans of the other, according to the royal publisher of the British magazine Hello!
The rise of abuse against women comes after months of reports in the British tabloids who claim to be locked in a long quarrel.
"The media oppose it in a broader speech, and unfortunately, people are piling up and taking sides," Emily Nash, editor-in-chief at Hello !, told CNN.
"This seems to me particularly badist," said Nash about much of the violence. "You have people comparing them in a way that does not really happen with men – it's funny walking, or his heels are too high, or his legs are too skinny."
The magazine launched its #HelloToKindness campaign on Monday, inspired by comments encouraging a shift in the way people communicate online.
"People feel empowered to be aggressive and abusive to each other from behind the security of their keyboard," Nash said. "It encourages a darker side of the characters to appear."
"Unpleasant atmosphere"
Nash said the magazine had had the idea of the campaign after noticing a flurry of abusive messages on their recent posts on social networks over the past year. "It was particularly about Kate and Meghan," she said.
The British media, known for their harshness, have often focused on an alleged rivalry between the Duchess of Susbad, formerly Meghan Markle, and the Duchess of Cambridge, formerly known as Kate Middleton.
Titles such as "Meghan Made Kate Cry" and "The War Between Two Arms" by Meghan Markle and Kate Middleton could "put the monarchy on their knees" have appeared in the newspaper The Sun in recent months, while The Express Friday , titled "Meghan Markle and Kate had the" KNOCKING HEADS "of Prince Charles to end the royal quarrel."
"These are two very different people and, for some reason, the fans think that they have to be in one camp or another," Nash said. "We know that it is a problem for Kensington Palace too: they have to spend many more hours to moderate their comments."
"I was told [the royals] would like to be able to communicate directly with more people, but this is not an option because of this atmosphere, "added Nash.
"We just decided that enough is enough, it becomes an unhealthy and unpleasant atmosphere, and we feel responsible, we can take a stand and show the way forward," she said. .
Although inspired by messages about the royal family, the campaign is aimed at everyone and aims to raise awareness of the number of abusive messages sent online.
"It's easy to say anything if you're anonymous and you're thousands of miles away," said Nash, adding that the campaign "is not about censorship, but raising the standard of conversation".
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