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The Microsoft Bing search engine ranks second in popularity in January. the The ranking does not include YouTube, which alone processes 3 billion queries per month. This ranking has allowed Microsoft to have a significant impact on the delivery of cryptocurrency ads in 2018, according to a "Year in Review" report released today.
Golden comedy: Microsoft says 2018 saw Bitcoin "Bull Run"
First, the gold of comedy. The Bing report incorrectly baderts that cryptocurrency has "risen" in 2018.
"As an badet clbad, cryptocurrency has seen a sharp rise in 2018, which has multiplied valuations."
As readers are probably aware, 2018 has been a year of slowdown. We went from over $ 15,000 at the beginning of January to $ 6,000 in November, and an additional $ 2,000 per Bitcoin. For months, the price has struggled to maintain about $ 4,000, which gives it a remarkable factor of "stability", which we do not often see on the Bitcoin markets. The altcoins had some eruptions, but nothing compared to 2017.
If Bing updates the text, here's a screenshot:
Leave that aside for the moment. Bing is far from being the only one in terms of significant platforms that prohibit most types of crypto-encrypted advertising. Several companies, including Jack Dorsey's Twitter, have banned most types of cryptographic ads in 2018.
Is crypto without advertising a bad thing?
Microsoft justifies the announcement of the advertisement for the reasons expected:
"High yields and the volatility of cryptocurrencies attracted the interest of small investors and speculators who sought a quick return. There was not much regulatory oversight and the general pseudo-anonymity embedded in currencies such as Bitcoin made cryptocurrency a prime target for fraudsters and crooks to defraud end-users. Bing Ads has therefore decided to ban the crypto-currency content of our advertising platform and blocked over 5 million ads containing crypto-encrypted content. "
This journalist, who uses Bing about 80% of the time, can confirm that when you search for most topics related to cryptography, there are no sponsored results.
Is this a bad thing? Not really.
Search engines rank content natively based on popularity and various machine learning tactics to determine its validity. Enthusiasts of cryptocurrency, we would prefer that people enter the crypto space by organic and sound means. "Get free bitcoins here," which appears at the top of every search result, with a likely scam form at the other end of the world, is probably not the best look for space.
Will the total ban continue forever?
However, the ban on any Bitcoin-related advertising and cryptocurrency is probably not the best of things. Legitimate businesses also use advertising. Terms such as "Buy Bitcoin" would preferably produce sponsored results when companies offer promotions.
It is hoped that large platforms will eventually find a way to delimit advertising between good and bad crypto-currency ads, rather than imposing general bans. After all, it's their income, and in many cases it's a great way for the community to expand
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