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& # 39; Glbad & # 39;Universal and Disney
Night Shyamalan's Glbad It's gone well yesterday, earning $ 16 million on Friday. That includes $ 3.7 million in premieres Thursday, against $ 2 million on Thursday and 14.6 million on Friday Split. Yes, GlbadThursday's revenue represents 23.1% of Friday's figure, compared to 14% for Split, but the fan-driven sequel would always be at least a bit more crowded than the "surprise" Unbreakable after. This is not a sequel, but given the numbers involved, it is not a disaster at a distance.
The thriller James McAvoy / Anya Taylor-Joy 2017 started with good reviews before the release and a wave of positive buzz, placing it at $ 14 million, or $ 40 million. The horror movie, which (spoiler alert, I guess) was revealed to unfold in the same universe as Unbreakable, to legs of 137 million domestic dollars. Glbad, which brings back UnbreakableSuperhero (Bruce Willis) and supervillain (Samuel L. Jackson) and glue them in a psychiatric hospital next to McAvoy's "The Horde" receives mixed reviews (36% rotten and 5.1 / 10 Rotten tomatoes).
In addition, many of these critics claim that this will not please fans of Split or Unbreakable, which means that, yes, negative reviews could affect the entire box office (just like clbad B Cinemascore). But for now, the film is still about to open higher Split with approximately $ 41 million for the framework from Friday to Sunday and $ 48 million for the framework from Friday to Monday. That would be a little less than the launch of Universal by launching $ 41.5 million / $ 48.6 million. follow this weekend of 2014, and the third biggest launch of the MLK Day weekend & nbsp; behind & nbsp;Roll along & nbsp;and the broad expansion of American sniper ($ 89 million / $ 107 million) in 2015.
Of course, we all asked ourselves / hope that SplitThe popularity of UnbreakablThe status of worship and the general narrative of Night Shyamalan's return would propel him into the comparative stratosphere. This did not happen. It can be argued that Split fans and Unbreakable Fans have overlapped, bad reviews stopping at least some of the heat before the release before the weekend. Now, you can also say that the film was unveiled despite the poor reviews and the mixed enthusiasm for marketing, brand (s) and value of Shyamalan.
Anyway, Universal has planned about $ 50 million for the launch of the film, Friday and Monday, and this, to determine where it will land. There is no shame in achieving the goals, although it is certainly not as exciting as an outperformance driven by the buzz. It should be noted that this is a self-financed project (by Shyamalan itself), with more than $ 20 million, where Universal / Comcast (in North America) and Walt Disney (abroad) , Unbreakable was a Disney movie in 2000) are only responsible for marketing and impressions. The only thing "at stake" is the current story of Mr. Night Shyamalan's return.
Until now, the comparison at stake is that of Matt Reeves. Cloverfield, which led its top secret viral marketing in its Friday-Sunday / $ 46 million debut this Friday in 2008 ($ 40 million) ($ 49 million / $ 56 million adjusted for inflation). Despite some interesting reviews and at least a hubbub, the movie about monsters found exploded with only 80 million US dollars ($ 98 million adjusted) and 171 million dollars worldwide with a budget of $ 30 million. Yes Glbad the same way (presumably with a larger foreign take, Natch), a $ 83 million national spend would still be acceptable for a $ 20 million superhero thriller, even if it were a major event Split.
Yes Glbad opening only about as Split feels disappointing, maybe Split simply outperformed and the general public's interest in Unbreakable was overrepresented by the online film community. If the movie had been better (or, my opinion notwithstanding, the reviews were more positive), we may have considered a sequel to comparative escape. Also, selling himself as a Unbreakable sequel (nostalgia!) but be really a Split follow up (for children!), Glbad can be a cover of Alien: Alliance. When Prometheus exceeds all Extraterrestrial movie, sale Prometheus 2 as Alien 8 is a risky gambit.
The other newcomer this weekend (yes, even the rival studios were thinking & nbsp;Glbad & nbsp;would open a little bigger) was the opening of the 1,440 screens of FUNimation & nbsp;Dragon Ball Super: Broly who shocked us all with a $ 7 million opening on Wednesday (shades of when WB's Pokemon: the movie & nbsp;$ 10 million when it opened on Wednesday in November 1999). The animated film, which obviously plays hard on the dedicated fan base, reported $ 3.3 million on Thursday (topping the box office for the first two days) and an additional $ 2 million on Friday. This positions the film for a first frame of $ 7 million Friday-Sunday / $ 8.5 million Friday-Monday / $ 18.7 million Wednesday-Monday. Yes, it peaked on the opening day, but it's still a crazy performance of a movie that was not really on anyone's radar.
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& # 39; Glbad & # 39;Universal and Disney
Night Shyamalan's Glbad It's gone well yesterday, earning $ 16 million on Friday. That includes $ 3.7 million in premieres Thursday, against $ 2 million on Thursday and 14.6 million on Friday Split. Yes, GlbadThursday's revenue represents 23.1% of Friday's figure, compared to 14% for Split, but the fan-driven sequel would always be at least a bit more crowded than the "surprise" Unbreakable after. This is not a sequel, but given the numbers involved, it is not a disaster at a distance.
The thriller James McAvoy / Anya Taylor-Joy 2017 started with good reviews before the release and a wave of positive buzz, placing it at $ 14 million, or $ 40 million. The horror movie, which (spoiler alert, I guess) was revealed to unfold in the same universe as Unbreakable, to legs of 137 million domestic dollars. Glbad, which brings back UnbreakableSuperhero (Bruce Willis) and supervillain (Samuel L. Jackson) and glue them in a psychiatric hospital next to McAvoy's "The Horde" receives mixed reviews (36% rotten and 5.1 / 10 Rotten tomatoes).
In addition, many of these critics claim that this will not please fans of Split or Unbreakable, which means that, yes, negative reviews could affect the entire box office (just like clbad B Cinemascore). But for now, the film is still about to open higher Split with approximately $ 41 million for the framework from Friday to Sunday and $ 48 million for the framework from Friday to Monday. That would be a little less than the launch of Universal by launching $ 41.5 million / $ 48.6 million. follow during this weekend in 2014, and the third biggest launch of the MLK Day weekend behind follow and the broad expansion of American sniper ($ 89 million / $ 107 million) in 2015.
Of course, we all asked ourselves / hope that SplitThe popularity of UnbreakablThe status of worship and the general narrative of Night Shyamalan's return would propel him into the comparative stratosphere. This did not happen. It can be argued that Split fans and Unbreakable Fans have overlapped, bad reviews stopping at least some of the heat before the release before the weekend. Now, you can also say that the film was unveiled despite the poor reviews and the mixed enthusiasm for marketing, brand (s) and value of Shyamalan.
Anyway, Universal has planned about $ 50 million for the launch of the film, Friday and Monday, and this, to determine where it will land. There is no shame in achieving the goals, although it is certainly not as exciting as an outperformance driven by the buzz. It should be noted that this is a self-financed project (by Shyamalan itself), with more than $ 20 million, where Universal / Comcast (in North America) and Walt Disney (abroad) , Unbreakable was a Disney movie in 2000) are only responsible for marketing and impressions. The only thing "at stake" is the current story of Mr. Night Shyamalan's return.
Until now, the comparison at stake is that of Matt Reeves. Cloverfield, which led its top secret viral marketing in its Friday-Sunday / $ 46 million debut this Friday in 2008 ($ 40 million) ($ 49 million / $ 56 million adjusted for inflation). Despite some interesting reviews and at least a hubbub, the movie about monsters found exploded with only 80 million US dollars ($ 98 million adjusted) and 171 million dollars worldwide with a budget of $ 30 million. Yes Glbad the same way (presumably with a larger foreign take, Natch), a $ 83 million national spend would still be acceptable for a $ 20 million superhero thriller, even if it were a major event Split.
Yes Glbad opening only about as Split feels disappointing, maybe Split simply outperformed and the general public's interest in Unbreakable was overrepresented by the online film community. If the movie had been better (or, in my opinion despite everything, the reviews had been more positive), we might have considered a sequel to comparative escape. Also, selling himself as a Unbreakable sequel (nostalgia!) but be really a Split follow up (for children!), Glbad can be a cover of Alien: Alliance. When Prometheus exceeds all Extraterrestrial movie, sale Prometheus 2 as Alien 8 is a risky gambit.
The other newcomer this weekend (yes, even rival studios were thinking Glbad would open a little bigger) was 1,400 FUNimation opening screens Dragon Ball Super: Broly who shocked us all with a $ 7 million opening on Wednesday (shades of when WB's Pokemon: the movie $ 10 million when it opened on Wednesday in November 1999). The animated film, which obviously plays hard on the dedicated fan base, reported $ 3.3 million on Thursday (topping the box office for the first two days) and an additional $ 2 million on Friday. This positions the film for a first frame of $ 7 million Friday-Sunday / $ 8.5 million Friday-Monday / $ 18.7 million Wednesday-Monday. Yes, it peaked on the opening day, but it's still a crazy performance of a movie that was not really on anyone's radar.
