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MTN Ghana, in partnership with Aftown Experience Africa, has launched the "Aftown Music App" to provide artists with substantial earnings for their production and music lovers the opportunity to access and download music at great rates. affordable.
Aftown Experience Africa is a music platform that broadcasts Ghanaian and African songs and offers music lovers different types of music at great rates.
The application, which currently has more than 50,000 subscribers, allows users to access music from Ghana and the Diaspora at a cost of 0.20 GH ¢ per day, from 0.70 GH ¢ per week and 2.50 GH ¢ per month.
Artists who have subscribed to the application are entitled to 70% of all payments, while Aftown is entitled to the remaining 30%.
This was revealed at the launch of the application in Accra on Tuesday.
Bless Sefenu Agordjo, senior director of products and services at MTN Ghana, said the collaboration with Aftown was part of the company's commitment to providing ideas and services to the creative arts sector.
He said the launch was in direct agreement with MTN Ghana's vision of providing quality services to its customers through digitization.
"Our partnership with Aftown is a testament to our vision of providing our customers with a true music experience, which also allows performers and artists to take advantage of their work," he said.
Mr. Agordjo said that MTN Ghana, through initiatives such as Hit Maker, realized that there was a thriving and diverse music industry, fueled by young and young people. dynamics in the country and beyond.
He stated that this decision marks a new chapter in the music and creative arts industry and that it would benefit all stakeholders and all interested parties, especially this year when MTN Ghana was celebrating his clients.
Jefferson Seneadza, founder of Aftown Experience Africa, said that after the sudden disappearance of Ghanaian musician Highlife, Daasebre Dwamena, he was considering developing an idea that would benefit the artists of their lifetime and music lovers, as well as the musician. where the development of the application.
He revealed that Aftown had brought GH ¢ 128,000.00 to Ghanaian artists, which is why Ghanaian music was profitable.
Seneadza, who is also Aftown's chief technology officer, said the organization had received 2.3 million visits to Ghana and the African diaspora last year.
He asked MTN music lovers to sign up for mobile money or to buy airtime, to download the app on the Play Store, to get them started. register and access the product.
Okyeame Kwame, a Ghanaian folk artist and recipient of the app, told the Ghana News Agency that Aftown supported him as part of his Made-in-Ghana campaign, including the promotion of music. Ghanaian.
He said it was only on Aftown that we could access a specific genre of music like afropop, highlife, hiphop, reggae, hiplife, local and foreign gospel simply by looking for it on the application.
He advised local artists to register with the app and give it priority over other foreign music applications, as this would give Africans employment opportunities and generate income for socio-economic development .
"The inclusion of Aftown will obviously help because it is transparent and will advance the music industry," he said.
"Transparency must continue, but Aftown should not become larger than the artist, because if it became a normal activity, then artists would have trouble connecting to it," he said. .
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